Social Media Marketing Specialist - Enrollment Communications

About the Role

Tarleton State University, a distinguished Doctoral National Comprehensive University, invites applications for the position of Social Media Marketing Specialist in the Department of Enrollment Communications. This role contributes to a vibrant academic community dedicated to excellence in teaching, research, and service, and supports the university’s mission to innovate, collaborate, and foster inclusive growth.

Responsibilities

• 30% Works with key campus stakeholders to ensure social media communication aligns with the needs of prospective students, including specialty populations.
• 20% Manage the @TarletonBound and @Tsu_Cogs social media content calendar. Coordinate with other departments to increase post submissions from staff, faculty, and students. Work with the Enrollment Communications student intern team to create social content.
• 15% Develop and implement social media platform strategies that align with the Enrollment Management communication strategy and manage the social media presence for Enrollment Management. Collaborate with the student intern team to create social media content.
• 15% Create and execute multimedia projects with an emphasis on video storytelling. Manage the Tarleton Bound YouTube page, develop a video production calendar, ensure media adheres to Tarleton brand standards, and repurpose video content for the website, social media, and digital marketing.
• 15% Assist in division print projects such as postcards, mailers, university viewbook, and university guides. Contribute to the design process using InDesign, Photoshop, Canva, etc.
• 5% Other duties as assigned.

Minimum Qualifications

• Bachelor’s degree in an applicable field or equivalent combination of education and experience.
• Two years of related experience in e‑marketing/web communications and e‑marketing campaigns that use pay‑per‑click and electronic newsletters.

Preferred Qualifications

• Bachelor’s degree in marketing, communications, computer information systems, or a related discipline, or equivalent combination of education and experience.

Knowledge, Skills, and Abilities

• Strong attention to detail.
• Excellent presentation, writing, and editing skills with the ability to proofread and edit for grammar and style.
• Comfortable writing clear and effective content for the web, email, print communication, and educational materials directed toward prospective students.
• Ability to balance multiple, simultaneous priorities while meeting deadlines.
• Excellent organizational and time‑management skills.
• Proficiency with word‑processing and spreadsheet applications.
• Ability to work well independently and in a collaborative team environment.
• Creative thinking about communicating an organization’s message and brand.
• In‑depth understanding of the digital and social media marketing and communications landscape.
• Experience in project management.
• More than two years of experience in copy‑editing, managing web content, and creating communication for various media (text, website, social media, etc.).
• Ability to maintain the security and integrity of critical infrastructure, which may include communications systems, computer networks, cybersecurity systems, electrical grid, hazardous‑waste treatment system, or water‑treatment system, if applicable.

Compensation & Benefits

The target base annual salary range is $48,592.50 up to $61,940.50 and may be negotiable based on funding availability and candidate experience/skillset. The position offers a comprehensive benefits package for full‑time and qualifying part‑time employees. Details are available on the university’s Benefits Information page.

Work Schedule

Monday through Friday, 8 am – 5 pm, or as work requirements may indicate. This is an in‑office position located on Tarleton State’s main campus in Stephenville, Texas.

Immigration Information

A Presidential proclamation issued on September 19, 2025, imposes a $100,000 fee on new H‑1B petitions filed after September 21, 2025. Tarleton State University will not pay this fee. Applicants requiring immigration sponsorship should consult private counsel at their own expense. Additionally, a Texas governor‑issued moratorium on new H‑1B filings (effective January 27, 2026) may affect the university’s ability to employ candidates requiring sponsorship.