Social Media Marketing Specialist

People & Culture

People are our foundation. Our teams are built on exceptional talent density — individuals who are driven, collaborative, and humble, all sharing a commitment to delivering outstanding work.

Top-Tier Customers & Global Scale: We work with the world's fastest-growing and most iconic brands (think Walmart, Marriott, Adobe, Sephora, Chipotle, CVS Aetna, T-Mobile, Citi, NBC / Peacock), so your work has massive reach and visibility.

Momentum & High-Impact Stage: We're scaling fast, but not bloated. We're big enough to matter, but small enough for you to make a significant dent with meaningful ownership.

Profitability & Recognized Workplace: We're committed to creating a sustainable, long-term business with a strong foundation, as well as a standout workplace (named a Best Place to Work by Fortune, Inc., Forbes, and Comparably in 2024 and 2025).

About the Role

Branch is seeking a Social Media Specialist to own and evolve our organic social media presence. You'll blend strategic thinking with hands-on execution, creating content that educates, entertains, and builds trust with marketers, product leaders, growth teams, and executives.

Responsibilities

• Own Branch's organic social strategy across LinkedIn and evaluate opportunities on additional platforms.
• Develop monthly social calendars aligned with company priorities, campaigns, product launches, events, and industry moments.
• Identify new formats, trends, and opportunities to increase engagement and brand awareness.
• Recommend new channels and social initiatives based on audience behavior and business goals.
• Collaborate closely with Content Marketing, Brand & Creative, Product Marketing, PR, Demand Generation, Customer Marketing, and company executives to amplify campaigns, elevate thought leadership, and grow Branch's influence across the mobile ecosystem.

Requirements

• 3–5+ years of experience managing B2B social media, preferably in SaaS or technology.
• Experience creating social-first content, including graphics, video, and short-form assets.
• Strong understanding of LinkedIn best practices and experience managing company and executive accounts.
• Familiarity with social media management and analytics platforms.
• Ability to manage multiple projects while meeting deadlines in a fast-paced environment.
• Curiosity about emerging social platforms, AI tools, and content trends.
• Strong collaboration skills and the ability to work cross-functionally with marketing, product, creative, communications, and executives.

Qualifications

• Basic video editing and motion graphics experience.
• Familiarity with influencer marketing or creator partnerships.
• Understanding of mobile marketing, adtech, martech, or SaaS.

Benefits

In accordance with applicable law, the following represents a reasonable estimated compensation range for this role: the estimated pay range for this role, if based in one of the listed locations is 45,000 - 65,000 USD. Please note that this information is provided for those hired in the listed locations only. Compensation for candidates outside of the listed location will be based on the candidate’s specific work location.

This role will be based at one of our office locations (Austin, TX OR New York, NY OR Mountain View, CA) and follows a Hybrid schedule that will be aligned with our Return to Office guidelines.

The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions.

Schedule

This role will follow a Hybrid schedule that will be aligned with our Return to Office guidelines.

Pay

The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions.

Company

Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend.

Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch.

Equal Opportunity Employer

Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.