Social Media Marketing Specialist

About the role

The Social Media Specialist supports BMI’s overall social media programming across music genres, partnerships, and corporate initiatives, with a focus on social media initiatives in BMI’s Nashville office. This role develops, executes, and optimizes social media strategies to elevate brand visibility, drive engagement, and support key business initiatives. The ideal candidate will expand audience reach through impactful content, storytelling, and strategic community engagement. Bilingual in English and Spanish is a plus. This position reports to the Director, Social Media, working closely with the Senior Manager, Social Media.

Responsibilities

• Develop and execute content strategy and publishing across Instagram, TikTok, X, Facebook, LinkedIn, YouTube, and emerging social media platforms.
• Manage editorial calendars across genres, events, company initiatives, and cultural/heritage months, prioritizing content and making strategic decisions on cadence and storytelling opportunities.
• Lead the planning and execution of high-profile activations (e.g., livestreams, takeovers, behind-the-scenes content).
• Co-lead community management, including engaging with Spanish-speaking audiences across platforms.
• Collaborate cross-functionally to align social storytelling with programming, partnerships, and sponsorship deliverables.
• Plan and publish content that balances evergreen storytelling with real-time cultural and platform trends, exercising judgment in identifying and acting on timely opportunities.
• Track content performance, run A/B testing, and optimize content strategy to inform campaign decisions.
• Lead on-site content capture for in-office and key local events/showcases, and support award shows and festivals.
• Contribute to internal communications such as The Weekly newsletter.
• Work with BMI’s Social Media Ambassadors and collaborate with freelancers.
• Develop content across all music genres BMI represents, with a focus on Country, Christian, and Americana genres, and potentially BMI’s Miami office (Latin music genre).
• Translate and/or draft social copy in Spanish and English, ensuring cultural nuance and accuracy.
• Travel for event coverage as needed (20%), serving as the on-site social media lead and making independent decisions to support coverage.
• Work some nights and weekends as required.
• Support BMI Core Values and cultivate a culture of diversity and inclusion.

Requirements

• Bachelor’s Degree in marketing, communications, or related field preferred. In lieu of a degree, 4+ years of equivalent experience required.
• Minimum 2 years of experience in social media or digital marketing within music, media, or entertainment.

Skills

• Deep expertise across social platforms (Instagram, TikTok, X, Facebook, YouTube, LinkedIn).
• Proven ability to create content for diverse audiences.
• Experience with analytics and reporting tools (e.g., Meltwater, Meta Business Suite, TikTok Analytics).
• Bilingual in English and Spanish (written and verbal) a plus.
• Strong analytical mindset with the ability to translate performance data into strategy.
• Strong decision-making, prioritization, and problem-solving skills with the ability to manage multiple projects simultaneously.
• Proficiency in video/photo editing tools (Adobe Creative Suite, Canva, CapCut, Final Cut Pro, or similar).
• Familiarity with social publishing and listening tools (e.g., Meltwater, Union Metrics).
• Highly organized with strong project management and communication skills.
• Self-starter who thrives in a fast-paced, collaborative environment.