Social Media Marketing Lead, VP I - State Street Investment Management

About the role

The Social Media Marketing, Vice President leads the North America social media function and develops the strategy that advances the firm's business, brand, and marketing objectives across various social channels. This role oversees the planning, execution, optimization, and measurement of social media programs supporting the firm's intermediary, retail, institutional, and brand priorities. The VP manages a team of social media professionals and manages agency, creator, and platform partner relationships to drive business outcomes through innovative, audience-first marketing strategies. The position reports to the Head of Social Media and serves as a senior strategic partner to Marketing, Product, Distribution, Communications, Compliance, Legal, and executive stakeholders. The ideal candidate must bring deep expertise in social media marketing, platform strategy, audience engagement, and campaign management within a highly regulated environment.

Responsibilities

• Lead the development and execution of the North America social media strategy across retail, intermediary, institutional, and brand marketing initiatives.
• Establish strategic priorities, platform roadmaps, and annual operating plans that align social media activity to business objectives.
• Serve as a thought leader and trusted advisor to senior marketing leadership on emerging trends, audience behaviors, content innovation, and platform evolution.
• Lead, mentor, and develop a high-performing social media team while fostering collaboration across regional and global teams.
• Oversee the planning, execution, optimization, and measurement of integrated social media campaigns.
• Partner with marketing, communications, product, and distribution teams to develop audience-first programs that drive awareness, engagement, and business outcomes.
• Drive platform growth, audience engagement, and content innovation across established and emerging channels.
• Develop platform strategies across LinkedIn, Meta, YouTube, Reddit, TikTok, and other emerging channels, with a particular focus on retail investor audiences.
• Manage strategic relationships with platform partners and identify opportunities to leverage new capabilities, beta programs, and audience insights.
• Lead influencer and creator marketing initiatives, including agency management, campaign execution, compliance coordination, and performance measurement.
• Support executive social media and thought leadership programs to elevate the firm's visibility, credibility, and reputation.
• Manage multi-million-dollar social media budgets and oversee agency, vendor, and platform partner relationships.
• Ensure social media programs comply with internal policies, governance standards, and applicable regulatory requirements.
• Partner with Legal, Compliance, Risk, and Communications teams to manage approvals and mitigate reputational risk.
• Establish measurement frameworks and reporting processes that connect social media activity to marketing and business objectives.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Journalism, or a related field.
• 7+ years of experience in social media marketing, digital marketing, communications, or related disciplines.
• Experience managing multi-million-dollar marketing budgets and direct reports.
• Demonstrated expertise across LinkedIn, Meta, Reddit, TikTok, YouTube, and emerging social platforms.
• Strong knowledge of retail investor marketing, online communities, and evolving social media trends.
• Experience leading influencer, creator, ambassador, and executive social media programs.
• Proven track record developing and executing large-scale social media strategies and campaigns.
• Asset management, wealth management, financial services, fintech, or other regulated industry experience strongly preferred.
• Experience working across multiple regions in a global organization.
• Demonstrated success partnering with senior executives, platform partners, agencies, and cross-functional stakeholders.

Qualifications

• Deep expertise in social media marketing, platform strategy, audience engagement, and campaign management within a highly regulated environment.

Skills

• Strategic thinking and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects and priorities simultaneously.
• Strong analytical and data-driven approach to decision-making.
• Leadership and team-building abilities.
• Ability to adapt to changing market conditions and technologies.

Benefits

The position offers a comprehensive benefits package including:

• Retirement savings plan (401K) with company match.
• Insurance coverage including basic life, medical, dental, vision, long-term disability, and other optional additional coverages.
• Paid-time off including vacation, sick leave, short term disability, and family care responsibilities.
• Access to the Employee Assistance Program.
• Incentive compensation including eligibility for annual performance-based awards (excluding certain sales roles subject to sales incentive plans).
• Eligibility for certain tax advantaged savings plans.

Pay

$110,000 - $188,750 Annual

Schedule

Full-time