Social Media Marketing Lead, VP I - State Street Investment Management

About the role

The Social Media Marketing, Vice President leads the North America social media function, developing and executing a strategy that advances the firm's business, brand, and marketing objectives across various social channels.

Responsibilities

• Lead the development and execution of the North America social media strategy across retail, intermediary, institutional, and brand marketing initiatives.
• Establish strategic priorities, platform roadmaps, and annual operating plans that align social media activity to business objectives.
• Serve as a thought leader and trusted advisor to senior marketing leadership on emerging trends, audience behaviors, content innovation, and platform evolution.
• Lead, mentor, and develop a high-performing social media team while fostering collaboration across regional and global teams.
• Oversee the planning, execution, optimization, and measurement of integrated social media campaigns.
• Partner with marketing, communications, product, and distribution teams to develop audience-first programs that drive awareness, engagement, and business outcomes.
• Drive platform growth, audience engagement, and content innovation across established and emerging channels.
• Develop platform strategies across LinkedIn, Meta, YouTube, Reddit, TikTok, and other emerging channels, with a particular focus on retail investor audiences.
• Manage strategic relationships with platform partners and identify opportunities to leverage new capabilities, beta programs, and audience insights.
• Lead influencer and creator marketing initiatives, including agency management, campaign execution, compliance coordination, and performance measurement.
• Support executive social media and thought leadership programs to elevate the firm's visibility, credibility, and reputation.
• Manage multi-million-dollar social media budgets and oversee agency, vendor, and platform partner relationships.
• Ensure social media programs comply with internal policies, governance standards, and applicable regulatory requirements.
• Partner with Legal, Compliance, Risk, and Communications teams to manage approvals and mitigate reputational risk.
• Establish measurement frameworks and reporting processes that connect social media activity to marketing and business objectives.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Journalism, or a related field.
• 7+ years of experience in social media marketing, digital marketing, communications, or related disciplines.
• Experience managing multi-million-dollar marketing budgets and direct reports.
• Demonstrated expertise across LinkedIn, Meta, Reddit, TikTok, YouTube, and emerging social platforms.
• Strong knowledge of retail investor marketing, online communities, and evolving social media trends.
• Experience leading influencer, creator, ambassador, and executive social media programs.
• Proven track record developing and executing large-scale social media strategies and campaigns.
• Asset management, wealth management, financial services, fintech, or other regulated industry experience strongly preferred.
• Experience working across multiple regions in a global organization.
• Demonstrated success partnering with senior executives, platform partners, agencies, and cross-functional stakeholders.

Qualifications

The ideal candidate will have extensive experience leading social media programs within asset management, financial services, wealth management, fintech, or other regulated industries.

Skills

• Strategic thinking and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to work independently and collaboratively.
• Strong project management and organizational skills.
• Knowledge of social media analytics tools and platforms.

Benefits

Employees are eligible to participate in State Street’s comprehensive benefits program, which includes:

• Retirement savings plan (401K) with company match;
• Insurance coverage including basic life, medical, dental, vision, long-term disability, and other optional additional coverages;
• Paid-time off including vacation, sick leave, short term disability, and family care responsibilities;
• Access to our Employee Assistance Program;
• Incentive compensation including eligibility for annual performance-based awards (excluding certain sales roles subject to sales incentive plans);
• Eligibility for certain tax advantaged savings plans.

Pay

$110,000 - $188,750 Annual

Schedule

Full-time