Social Media Marketing, Assistant Vice President - State Street Investment Management

About the role

The Social Media Marketing, AVP will develop and execute comprehensive social media strategies that align with the firm’s business objectives. This position oversees social media campaigns, vendor partnerships, and ensures the growth and maintenance of the brand’s presence across various platforms. The AVP plays a pivotal role in shaping the organization’s digital reputation, managing budgets for paid social media initiatives, and driving overall social media marketing efforts to enhance brand awareness and engagement.

This role reports to and works closely with the group’s Head of Social Media, partnering with interdepartmental groups and agencies (e.g., Advertising, Events & Public Relations, Channel Marketing, Web, Content, Direct Marketing). The ideal candidate will have B2B social media marketing experience, as well as familiarity with and interest in investing and regulated industries.

Responsibilities

• Strategic planning and campaign management
  • Develop and implement overarching social media strategies and proposals that support the firm’s business goals and brand objectives.
  • Oversee planning, execution, and optimization of multi-channel social media campaigns.
  • Act as day-to-day contact and manager for assigned projects, campaigns, and pitches, including liaising with internal groups and outside agencies.
  • Partner with senior executives and subject matter experts to develop and execute social media strategies that enhance thought leadership, executive visibility, and brand reputation.
• Paid campaigns and performance
  • Create engaging, jargon-free social media posts as a strong copywriter, breaking down complex financial services content while remaining true to the brand.
  • Establish a consistent measurement and reporting framework for social media marketing activity to track campaign effectiveness against ROI.
  • Identify opportunities for improving and building on campaigns.
• Growth initiatives and trend analysis
  • Identify and implement strategies to grow the brand’s presence and engagement on social media channels.
  • Stay informed of the latest trends in social media marketing and integrate relevant innovations into strategy.
• Vendor partnerships
  • Manage vendor partner relationships to ensure successful delivery of social media initiatives, including vetting proposals, budget management, and project management.
• Governance and risk management
  • Ensure all social media activities adhere to regulatory requirements, corporate policies, brand standards, and social media governance frameworks.
  • Partner with Legal, Compliance, and Communications teams to manage approvals, disclosures, recordkeeping requirements, and reputational risk considerations across social media programs.
• Influencer and creator program oversight
  • Develop and oversee influencer, creator, and amplification programs, including strategy development, partner selection, contract and compliance reviews, campaign execution, and performance measurement.
  • Manage relationships with influencer agencies, creators, and strategic partners to expand reach, support campaign objectives, and deliver measurable business outcomes.

Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field. Master’s degree preferred.
• 8+ years of experience in marketing-related fields.
• Proven track record in developing and executing successful social media campaigns.
• Experience working across multiple regions in a multi-national corporation, preferably within financial services/asset management organizations.

Skills

• Familiarity with and interest in investment management topics; knowledge of the financial advisory marketplace is a plus.
• Avid social media user with a keen interest in social media marketing and trends; familiarity with LinkedIn, Meta, YouTube, Reddit, TikTok, and X.
• Social media marketing and/or agency experience is required.
• Proficiency with CRM platforms such as Sprinklr or Hootsuite.
• Superior written and verbal communication skills.
• Flexibility and responsiveness to handle complex problems and strategic opportunities on the fly—ability to think quickly and shift between high-level strategy and ground-level execution.
• Excellent project management skills and experience collaborating with web/graphic designers and other creative professionals.
• Ability to work, communicate, and influence at senior levels within an organization.
• Experience working in cross-cultural environments and ability to operate independently, as part of a team, and globally (preferred).

Pay

Salary range: $80,000 – $140,000 annual. The range quoted applies to the role in the primary location specified. If the candidate would ultimately work outside of the primary location, the applicable range could differ.

Benefits

• Retirement savings plan (401K) with company match.
• Insurance coverage including basic life, medical, dental, vision, long-term disability, and other optional additional coverages.
• Paid-time off including vacation, sick leave, short-term disability, and family care responsibilities.
• Access to Employee Assistance Program.
• Incentive compensation including eligibility for annual performance-based awards (excluding certain sales roles subject to sales incentive plans).
• Eligibility for certain tax-advantaged savings plans.
• Paid volunteer days.
• Vibrant employee networks to stay connected to what matters most.