Social Media Marketing Generalist

Description We're looking for a creative, social-media-obsessed generalist who studies what works online and turns it into content people actually want to watch. You don't need years of experience — you need to be a serious student of social media: watching trends, noticing which hooks stop the scroll, and asking "how do we adapt this for our brand?" One day you're editing a Reel; the next you're pulling five great clips from a webinar. What You'll Be Doing Create scroll-stopping content: turn videos, webinars, and ideas into Reels, Shorts, TikToks, carousels, and graphics — with hooks and captions that get attention.Study what works: track trends, creators, and competitors, and bring fresh, adapted ideas to the team.Keep content moving: build and manage content calendars, schedule posts, and keep drafts and approvals organized.Join the conversation: monitor comments and DMs, respond in a friendly voice, and flag anything sensitive to the right person.Track and improve: monitor performance (views, engagement, growth, leads) and use the data to make the next post better. Requirements What We're Looking For Genuine interest in social media, content creation, and digital marketing — plus a habit of studying what actually works online.Strong writing, editing, and proofreading skills, and basic short-form video editing experience.Content experience of some kind — your own accounts, a business, a school org, a client, or a personal brand all count.Working knowledge of Canva or similar tools, and comfort picking up new platforms and software.Good organization, attention to detail, and the ability to take feedback and adjust quickly.HubSpot experience strongly desired. No marketing degree, huge follower count, or agency experience required. What matters most: you pay attention, learn fast, create consistently, and improve. Bonus Points Experience with CapCut, Premiere Pro, Descript, Later, Buffer, Hootsuite, or similar tools.Experience working with educators, speakers, coaches, or personal brands.Interest in real estate, investing, financial education, or entrepreneurship.A portfolio of posts, videos, or accounts you've helped grow. What Success Looks Like Content publishes consistently and on time, and our channels feel current and active.Strong trends and formats get adapted quickly; long-form becomes useful short-form.Posts sound like us, not generic marketing copy — and engagement, reach, and leads grow over time.