Social Media & Marketing Coordinator

About Us

We enrich the University of Michigan's impact by serving as an independent gateway for alums of all identities, backgrounds, and experiences across the globe and in our neighborhoods to create and deepen belonging to the Michigan Family, the Leaders and Best. We aim to create spaces where every stakeholder feels connected and valued through programs such as clubs, affinity groups, and student support initiatives, building strong, supportive networks among alumni worldwide.

About the Role

The Alumni Association of the University of Michigan is seeking a creative Social Media & Marketing Coordinator to be the digital voice of the Alumni Association. In this role, you will execute cutting-edge social media strategies that grow our footprint, captivate our audience, and elevate our brand. Your content—whether filming short-form video at major events, shaping the online presence of our executive leadership, or experimenting with emerging digital trends—will spark nostalgia, foster belonging, and drive real action.

Core Values

• ALL IN: Believe in our mission, be trustworthy and loyal, and go above and beyond the call of duty.
• SERVING HEART: Be open and willing to listen, help others, and treat them the way they want to be treated.
• SOLUTION SEEKER: Be a creative problem solver, embrace new ideas, collaborate, and find ways to say yes.

Responsibilities

• Assist in developing and executing the social media strategy in collaboration with marketing and content teammates to achieve goals for engagement, marketing conversion, and storytelling.
• Grow the Alumni Association's social media presence by curating and creating day-to-day content, including copy, basic graphics, photos, and videos.
• Create, edit, and publish short-form video.
• Ensure content, tone, and voice align with Alumni Association brand guidelines.
• Track key performance indicators (KPIs), analyze data, and generate reports to assess campaign and content effectiveness.
• Maintain the long-term publishing calendar, identifying timely and relevant ideas and collaborating with internal teams to develop engaging content.
• Provide live coverage (photos and videos) of the Alumni Association's signature events.
• Engage digital communities on social media channels by monitoring and moderating comments, responding to questions, and escalating as needed.
• Consult and assist with marketing paid media initiatives.
• Execute basic database queries to segment audience communications.
• Represent the Alumni Association in the University of Michigan's social media community of practice, collaborating with partners across U-M.
• Monitor industry trends and best practices, testing and implementing new ideas, exploring new channels, and optimizing existing ones.
• Assist marketing managers with tasks such as creating creative briefs, compiling marketing data, and routine web editing.
• Demonstrate organizational leadership by upholding core values and fostering collaboration across teams.
• Support University Relations efforts by showcasing AAUM value to campus partners.
• Build and maintain digital skill sets to enhance work effectiveness.
• Staff and participate in team meetings, Alumni Association events (including evenings/weekends), and offsite retreats.
• Provide staff support to the Alumni Association's Board of Directors, committees, and volunteers as needed.
• Coordinate special projects and participate in committees as required.
• Support the Alumni Association's vision of creating a place of belonging for all alumni.
• Stay current with technology and the university's educational resources.

Requirements

• 2 years of experience managing social media or digital content to increase engagement within a brand.
• Strong understanding of the University of Michigan brand.
• Proficiency in Google Suite (Mail, Sheets, Docs, Slides, Chat, etc.).
• Demonstrated passion for building your own digital skill set.
• Team player with a collaborative attitude.
• Excellent written communication skills for social media.
• Proven ability to generate creative, innovative solutions with a results-driven mindset.
• Ability to work effectively with leaders and colleagues from diverse perspectives and lived experiences.

Preferred Qualifications

• Experience with Sprout Social or similar platforms.
• Experience with Marketing Cloud or similar email marketing platforms.
• Familiarity with Google Sheets, Excel, and similar software.

Schedule

• Hybrid position requiring 3 days in the office per week (starting the week of September 13th).
• Evening and weekend work required to support Alumni Association events and programs.
• Occasional travel required.

The Alumni Center is located in Ann Arbor, MI.