Social Media & Marketing Coordinator

Full-time position reporting to the Marketing Manager/President & CEO.

About the Organization

As the official destination marketing organization of Coweta County, GA, Explore Newnan-Coweta generates economic development by marketing the community as a preferred tourism, tournament, and meeting destination. Our office also assists visitors with information regarding lodging, attractions, events, and general inquiries about the destination.

About the Role

The purpose of this position is to assist the Marketing Manager in managing resources and information for social media, marketing, and public relations. The Coordinator will play a hands-on role in sourcing and curating engaging content, supporting asset creation, and building and maintaining strong relationships with local partners. The position also maintains current information in our CMS regarding event listings, businesses, hotels, attractions, meeting spaces, and facilities.

Responsibilities

• Manages social media sites and content
• Curates/develops content, graphics, and assets for the website, newsletters, and social media
• Maintains a working knowledge of tourism inventory including accommodations, retail, restaurants, attractions, events, exhibits, and other related businesses
• Maintains current hotel, event, and attraction information in ENCI’s shared reference files, social media database, and CMS
• Responds to partner inquiries and requests
• Reviews and updates ENCI information on relevant industry/visitor websites
• Participates in meetings with vendors for content and asset creation/management, program updates, and advertising/PR strategy
• Supports the sales department by assisting with the preparation of promotional items, content curation, or asset procurement
• Reviews and edits written materials (blogs, press releases, etc.) submitted by partner agencies and others
• Maintains and updates newsletter distribution databases
• Maintains and organizes ENCI asset libraries within cloud-based software
• Represents ENCI at local events and community functions as required

Requirements

• Bachelor’s degree, preferably in marketing, public relations, communications, or related field
• Proficiency in management of social media channels
• Proficiency in content creation
• Familiarity with email marketing and social media management software
• Exceptional organizational skills with ability to multi-task
• Ability to deal with all levels of personnel in a courteous manner and maintain effective working relationships
• Ability to work independently with minimal supervision, effectively managing time, priorities, and responsibilities while maintaining high-quality results

Preferred Qualifications

• 1-2 years of experience
• Proficiency in software such as Crowdriff, SproutSocial, Photoshop, InDesign, and Canva
• Knowledge of office procedures, methods, and equipment; thorough knowledge of proper phone etiquette and administrative procedures

Skills

• Close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus
• Ability to occasionally lift and/or move up to 25 pounds

Working Conditions

• Most duties performed in a typical office environment; some outdoor work and walking distances required
• Local travel required; occasional regional travel and overnight stays
• Must be available to work full-time, including overtime (nights/weekends) as needed
• Reasonable accommodations may be made to enable individuals with disabilities to perform essential duties
• Commitment to a high standard of safety and compliance with all safety laws, policies, and rules

Benefits

• Full medical, dental, and vision coverage
• 401k match