Social Media Manager-Multi Brand Travel Company

About Access Labs

Access Labs is one of the largest specialty diagnostic labs in the country, using 50% less blood and delivering next-day results. We offer a comprehensive test menu—from routine panels to advanced biomarkers—across blood, saliva, and urine, performing over 1,000 tests under one roof. Our ultra-automated facilities, spanning over 55,000 sq. ft., are powered by the most cutting-edge diagnostic technology and innovative lab logistics available. Since 2003, we've been committed to delivering a truly exceptional client experience backed by precise and reliable testing. Every innovation we pursue is driven by one purpose: making personalized medicine more practical and accessible.

Company culture is the foundation of Access Labs. We continue to attract mission-driven and goal-oriented professionals to our organization, where each individual and team is recognized for their accomplishments. We place a significant amount of value on teamwork and mentorship, enabling everyone to consistently grow and develop. At Access, each team member has a sense of belonging, family, and community. We enjoy coming to work every day in an environment where people feel empowered, understanding that each team member plays a significant role in providing peace of mind to patients nationally.

About the Role

We're seeking a Social Media Strategist & Content Creator to create engaging, educational, and industry-relevant content that drives community engagement across Access Labs' social and digital platforms. As our Social Media Strategist & Content Creator, you will own the full-funnel social media strategy and execution for Access Labs while also contributing hands-on to digital advertising and content marketing initiatives. This is a true hybrid role that blends creative social strategy with performance-driven paid media and content marketing.

Responsibilities

• Own day-to-day organic and paid social media strategy, content creation, posting, monitoring, moderation, and community engagement across all Access Labs channels.
• Leverage social media best practices and algorithm optimization to amplify content reach and foster community interaction.
• Plan, create, and optimize high-performing paid social campaigns (Meta, TikTok, LinkedIn, YouTube, etc.) including audience targeting, ad creative development, budgeting, bidding strategy, and A/B testing.
• Develop and manage social content calendars, campaign plans, and asset libraries that support product launches, educational campaigns, brand awareness, services offerings, and other initiatives.
• Create compelling micro-content including Reels, TikToks, Instagram Stories, carousels, short-form video, graphics, and animated assets.
• Track, analyze, and report on the performance of both organic and paid campaigns using platform analytics and third-party tools; continuously optimize for engagement, leads, and ROI.
• Stay closely connected to our core audiences (physicians, wellness practitioners, and their health-conscious consumers) and identify content and ad strategies that build trust and drive results.
• Directly manage and execute paid advertising efforts across social platforms and other digital channels to support lead generation and brand awareness goals.
• Source and leverage UGC, client testimonials, and credentialed contributors for our educational assets (blogs, whitepapers, webinars, podcasts, lab guides, etc.) for both organic feeds and paid campaigns.
• Identify emerging platforms and innovative tactics to test and scale.
• Contribute to broader content marketing efforts (blog, podcast, email, webinars, etc.) that reinforce our position as a leader in fast, accurate specialty lab testing.

Requirements

• B.S. in Marketing, Communications, Journalism, or related field preferred.
• 3-5 years of hands-on experience in social media management and paid social advertising (Meta Ads Manager, TikTok Ads, LinkedIn Ads, etc.), preferably in the health & wellness industry.
• Direct experience managing paid advertising budgets, creating ad creative, targeting audiences, and optimizing campaigns for performance (CPC, CPA, ROAS).
• Strong experience with major platforms (Instagram, TikTok, LinkedIn, Facebook, YouTube) including organic strategy, community management, and advertising tools.
• Exceptional writing, editing, video, and storytelling skills with a knack for crafting educational, health-focused content that resonates with healthcare providers and wellness audiences.
• Detail-oriented with exceptional editing and proofreading skills.
• Experience shooting and editing video content is a major plus; graphic design/illustration skills are highly valued.
• Proven ability to manage full-cycle campaigns from concept to creative to analysis and iteration.
• Analytical and creative mindset with comfort using data to drive decisions while maintaining brand voice.
• Excellent project/time management skills and ability to juggle multiple short- and long-term initiatives.
• Passion for producing high-quality work that drives measurable success.
• Adaptable, detail-oriented, collaborative, with strong communication skills and a positive attitude.
• Tech-savvy approach: proficiency with marketing tools, analytics platforms, and AI to enhance content creation and campaign performance.
• Health and wellness passion: a genuine interest in functional medicine, diagnostics, and personalized health.
• Collaborative & agile spirit: ability to work independently and cross-functionally in a fast-paced environment.