Social Media Manager (Hospitality / Travel)

Orlando, FL (Hybrid) | Full-Time About the RoleA villa-style resort on International Drive in Orlando, minutes from Universal Orlando and part of the Apartments by Marriott Bonvoy collection, is hiring a Social Media Manager to own how the property shows up online. The resort offers multi-bedroom villas built for families and groups, a waterpark, and seasonal experiences. Its brand voice is premium but never stiff, and content should make people feel the splash, the sunset, and the room to spread out.This is a hands-on, creative role for someone who can shoot a reel at the pool in the morning, turn that footage into a scroll-stopping piece of content, and brief a creator by the afternoon. The position covers everything from everyday organic posting to ad creative for paid campaigns to influencer partnerships that bring the resort to new audiences. Candidates must be local to Orlando and available to work on-site regularly.What the Role CoversOrganic Content and CommunityBuilding and running the monthly content calendar across Instagram, Facebook, TikTok, YouTube, and LinkedIn, aligned to occupancy goals, seasonal offers, and on-property eventsShooting, editing, and publishing short-form video, photography, and Stories on property, capturing guest moments, amenities, food and beverage, and seasonal programmingWriting captions in the resort's brand voice: specific, sensory, and scene-settingManaging daily community engagement: responding to comments and DMs, escalating service issues to guest relations, and resharing user-generated content with permissionTracking emerging trends, formats, and audio; moving quickly when something fits the brandGrowing the resort's LinkedIn presence to reach meeting planners, corporate groups, and travel trade partnersPaid Social CreativeModifying organic videos and carousels for paid campaigns on Meta and TikTokProducing creative for seasonal and promotional pushes including summer, Halloween and Halloween Horror Nights season, holiday and cultural-holiday packages, and group and event travelDelivering multiple creative variations for testing, correctly sized and formatted for every placementPartnering with the paid media team on creative briefs and refreshing creative based on performance feedbackInfluencer and Creator PartnershipsSourcing, vetting, and recruiting creators across family travel, Orlando and theme parks, lifestyle, food, and local Central Florida nichesNegotiating terms and managing partnerships end to end: outreach, contracts, stay coordination, content briefs, approvals, and paymentHosting creator stays on property in coordination with operationsBuilding a repeatable creator program with an evergreen roster and seasonal activations; flagging top-performing creator content for repurposing in paid adsMeasuring partnership impact by reach, engagement, content quality, and attributable bookingsStrategy, Brand, and ReportingKeeping all content aligned with resort brand standards and Marriott Bonvoy brand and partner guidelinesDelivering quarterly organic and creator performance reports with clear takeaways and recommendationsCollaborating with marketing, sales, revenue management, F&B, and on-property teams to surface stories and support business prioritiesQualifications2+ years of social media experience, ideally with hospitality, travel, tourism, or lifestyle brandsA portfolio of social creative, especially short-form video and carousels, for travel, hospitality, or lifestyle brandsExperience or interest in managing influencer or brand partnershipsStrong short-form video skills including shooting and editing on mobile with CapCut, Premiere Rush, or similar toolsExcellent writing skills with a sharp ear for brand voice and platform-native toneWorking knowledge of social analytics and scheduling toolsHighly organized with ability to juggle a content calendar, creative deadlines, and live partnerships concurrentlyAvailable for occasional evening and weekend work for events, creator stays, and seasonal activationsMust reside in or near the Orlando areaNice to HaveExperience with branded or franchised hospitality (Marriott, Hilton, etc.) and working within brand guidelinesFamiliarity with the Orlando tourism landscape and theme park audiencesPhotography, drone, or basic design skills (Canva, Adobe Express, Lightroom)Familiarity with ad specs and creative best practices across platformsBilingual English/Spanish or English/PortugueseAdditional DetailsSalary is competitive based on experience. Benefits include health, dental, and vision insurance; paid time off and holidays; 401(k); and hotel and resort discounts across the resort and Marriott portfolios.To ApplyVisit Mediabistro for full details and application instructions.