Social Media Brand Manager

Location: New York, NY

About the role

Support the development and execution of engaging social media strategies that resonate with diverse audiences as a vital part of the Brand Image and Experience department.

Responsibilities

• Support day-to-day community management and engagement across multiple social media platforms including TikTok, Instagram, Facebook, Pinterest, YouTube, and X.
• Create compelling, platform-native content that aligns with brand voice and campaign objectives, including capturing content at events and behind-the-scenes moments.
• Build and manage social media content calendars, ensuring timely and strategic content delivery across all channels.
• Leverage social listening, analytics, and cultural insights to identify trending opportunities and optimize content performance.
• Collaborate with cross-functional teams such as Advocacy, Marketing, Digital, and Brand to align social initiatives with product launches and influencer campaigns.

Requirements

• 1–3 years of experience in social media, content creation, or community management within a digital or agency setting.
• BA/BS degree in Marketing, Communications, Journalism, or a related field.
• Deep understanding of performance drivers on TikTok, Instagram (Reels/Stories), and YouTube (Shorts).
• Proficiency with mobile content capture and editing tools such as CapCut, Canva, or similar platforms.
• Strong collaborative skills, attention to detail, and ability to thrive in a fast-paced environment.

Benefits

• Comprehensive health plans (medical, prescription drug, dental, vision)
• Health Savings Account
• Health Flexible Spending Account
• Dependent Care Flexible Spending Account
• Supplemental Life Insurance
• Short Term and Long Term Disability Insurance
• Business Travel Insurance
• 401(k) plan with company match
• Weekly pay

Additional Perks

• Opportunity to work with a passionate and innovative team dedicated to beauty and lifestyle excellence.
• Engagement in creative projects that influence digital culture and consumer engagement.
• Exposure to emerging social media platforms and AI tools, fostering professional growth.
• Participation in a diverse and inclusive work environment that values your unique perspective.