Social Media Manager

About the role

The Social Media Manager at VyStar Credit Union is accountable for leading the credit union's social media presence across various platforms. Key responsibilities include managing content creation, overseeing social media campaigns, and fostering engagement with members and the community.

Responsibilities

• Own the social media content calendar and lead hands-on content creation across all platforms, including writing captions, scripting short-form video, and directing or producing assets independently or with agency partners.
• Manage user-generated content strategy to include contesting.
• Champion social-first creative innovation, working with copywriters and designers to ensure content is engaging and stops people in their scroll.
• Monitor social media keywords, trends, and user engagement and suggest content optimization.
• Develop and manage social media KPIs, monthly reporting and data for senior management presentations, and demonstrate how data informs evolution of social strategy.
• Stay on top of social trends and changes to platforms.
• Collaborate with Marketing, Sales, Product Development, Compliance, external partners and Agency teams on social content to drive growth of branded social media platforms.
• Manage social media response processes procedures and social care team members to ensure best-in-class member experience.
• Ensure social media policies and procedures are aligned with financial rules and regulations that govern the credit union.
• Participate in on-site activation events as needed.

Requirements

• Own the social media content calendar and lead hands-on content creation across all platforms, including writing captions, scripting short-form video, and directing or producing assets independently or with agency partners.
• Manage user-generated content strategy to include contesting.
• Champion social-first creative innovation, working with copywriters and designers to ensure content is engaging and stops people in their scroll.
• Monitor social media keywords, trends, and user engagement and suggest content optimization.
• Develop and manage social media KPIs, monthly reporting and data for senior management presentations, and demonstrate how data informs evolution of social strategy.
• Stay on top of social trends and changes to platforms.
• Collaborate with Marketing, Sales, Product Development, Compliance, external partners and Agency teams on social content to drive growth of branded social media platforms.
• Manage social media response processes procedures and social care team members to ensure best-in-class member experience.
• Ensure social media policies and procedures are aligned with financial rules and regulations that govern the credit union.
• Participate in on-site activation events as needed.

Qualifications

• BS degree in Marketing, Communication, or relevant years of experience.
• 7+ years' experience in marketing role, inclusive of: 6+ years' supporting social marketing programs including social care/response, organic content and engagement and paid social promotion across platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok and YouTube.
• 3+ years’ experience managing social media content and engagement, measurement and listening through automation tools such as Sprinklr, HubSpot, and Chatmeter.
• 3+ years’ experience providing customer support through social platforms.

Skills

• Extensive knowledge of social media marketing management and analytics tools such as Sprinklr, HubSpot, Chatmeter to manage social media content and engagement, measurement and listening.
• Strong quantitative and analytical skills; comfortable with analyzing data and reporting on actionable insights.
• Deep understanding of SEO and web traffic metrics, social media KPIs and how they drive growth.
• Excellent writer with proven ability to manage customer service issues.
• Communicate with industry professionals and influencers to create a strong network.
• Provide constructive feedback to colleagues, agency partners and internal stakeholders.
• Hands-on content creator — comfortable writing captions, scripting and directing short-form video, and producing or editing basic social assets independently; photography and video production skills strongly preferred.
• Critical thinker and problem-solving skills.
• An elevated level of interpersonal skills and social sensitivity are required.
• Advanced knowledge of PowerPoint and Excel.
• Proficiency with content creation and design tools such as Adobe Creative Cloud, Adobe Express, Canva, or CapCut for producing and editing social assets.
• Deep knowledge of platform-specific best practices across Facebook, Instagram, LinkedIn, TikTok, YouTube, and Pinterest — including format, aspect ratio, caption length, hashtag strategy, posting cadence, and native features (Reels, Stories, Carousels, TikTok Trends); stays current on algorithm changes and applies them to content strategy.

Benefits

At VyStar, we offer a competitive pay structure, an excellent benefit package that includes a 401(k) Plan, an extensive paid technical and on-the-job training program, and tuition reimbursement—available to all full and part-time employees.

Pay

Part time positions start at a minimum of 30 hours per week.

Schedule

Part time positions start at a minimum of 30 hours per week.