Social Media Manager

About the role

The Freeman Company is a global leader in events, dedicated to redefining live experiences for a new era. Leveraging a 99-year legacy in event management and cutting-edge technologies, The Freeman Company shapes exhibitions, exhibits, and events that inspire action. This role supports the TFC brand presence across various social media channels.

Responsibilities

• Ideate, plan, and produce content across social platforms, including LinkedIn, Instagram, TikTok, Facebook, YouTube, Threads, and other relevant channels
• Capture and edit video content for social channels
• Write engaging copy for social content
• Create and design social media graphics as needed
• Manage the social media content calendar
• Stay on top of trends in social media and identify opportunities to drive follower and viewer growth
• Manage multiple projects across several teams while meeting established deadlines
• Collaborate with other teams and workgroups within the enterprise to identify stories, capture rich media assets, and deliver business outcomes
• Support social community management by tagging, commenting, and engaging with audiences and key accounts on relevant platforms
• Analyze platform performance, optimize content and channel strategy for engagement and business KPIs
• Regularly share plans, performance, and insights to cross-functional stakeholders
• Deliver actionable performance reports, share social listening insights, and recommend data-driven pivots
• Travel, attend, and cover live events to capture content as needed
• Support other marketing programs and initiatives as needed

Qualifications

• Bachelor's Degree from an accredited four-year college or university with a concentration in Marketing or related communication studies
• 3-5 years of social media experience, ideally in a fast-paced, cross-functional agency or brand role
• Proven ability to own and execute strategy, create platform-native content, and collaborate across teams
• Excellent communication skills and attention to detail: written, verbal, and presentation
• Passion for unique ideas and inspiration with the ability to make them happen
• Extensive understanding of relevant generative AI platforms, tools, and prompts
• Established history of improving the scope, quality, and reach of a brand social media account
• Background in AV Production or live events preferred

Benefits

The Freeman Company offers a range of benefits designed to support the health, financial security, and overall well-being of our employees and their families. These benefits may vary by region.

• Medical, Dental, Vision Insurance
• Tuition Reimbursement
• Paid Parental Leave
• Life, Accident, and Disability Insurance
• Retail with Company Match
• Paid Time Off

What We Offer

The Freeman Company is committed to fostering a diverse and inclusive workplace where all employees can thrive. Our commitment to diversity and inclusion helps create a great place to work and ensures that our customers and communities around the world can reach their goals and connect with each other.

We are proud to offer a variety of programs and benefits to support our full-time employees, including:

• Mental, physical, and financial wellness programs
• Flexible work arrangements, including a hybrid schedule
• Professional development opportunities
• Community involvement and volunteer programs

At The Freeman Company, we believe that everyone deserves a fair chance to succeed. We strive to provide equal opportunities for all qualified individuals, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.