Social Media Manager

About The Role

The Social Media Manager will own the end-to-end organic social media strategy, production, and distribution across LinkedIn, X/Twitter, YouTube, and emerging channels. This role focuses on translating complex technical concepts and product updates into highly engaging, platform-native content that drives brand authority, audience growth, and community engagement. Working alongside the content, design, and product marketing teams, this role is responsible for establishing a distinct, authoritative voice in the technology space. The position requires a unique blend of creative storytelling, technical understanding, and rigorous, data-driven performance analysis to scale organic reach and build a loyal developer and practitioner community.

Key Responsibilities

• Develop and execute a comprehensive organic social media strategy across LinkedIn, X/Twitter, YouTube, and Threads to increase share of voice and engagement.
• Write, edit, and produce daily platform-native content, translating technical product features and engineering blog posts into accessible, high-performing social posts.
• Manage the social media calendar, coordinate design assets with creative teams, and ensure a consistent publishing cadence.
• Engage actively with the community, industry influencers, and customers daily to foster active conversations and brand loyalty.
• Analyze weekly and monthly performance metrics using Sprout Social, Google Analytics, and native platform tools to optimize content distribution and report ROI to leadership.
• Collaborate with the developer relations and product teams to amplify major product launches, event activations, and open-source milestones.

What We Are Looking For

• 4-6 years of experience managing professional social media channels, preferably within a B2B SaaS, developer-tool, or high-growth technology company.
• Proven track record of growing organic audiences and driving measurable engagement on LinkedIn and X/Twitter.
• Exceptional copywriting skills with the ability to adopt a technical yet conversational brand voice.
• Proficiency with social media management tools (e.g., Sprout Social, Buffer), creative tools (e.g., Figma, Canva), and basic video editing tools.
• Strong analytical skills, with experience using data to guide content decisions and mapping social metrics to business outcomes.
• Bonus: Experience managing developer-focused communities, active participation in tech communities, or basic familiarity with APIs and software development concepts.