Social Media Manager

About the role

The Social Media Manager at Texas Children’s plays a critical role in bringing the organization's mission and brand to life across digital platforms through strategic storytelling, community engagement, and innovative content development.

Responsibilities

• Lead and execute social media strategies aligned with enterprise goals for brand awareness, engagement, and reputation.
• Manage daily operations across social media platforms including Facebook, Instagram, LinkedIn and other emerging channels.
• Ensure consistency in voice, tone and visual identity across all digital platforms.
• Develop and publish engaging, audience-focused content across social media channels.
• Partner with internal teams to identify and share compelling stories featuring patients, clinicians, researchers and community impact initiatives.
• Collaborate with creative teams to develop video, photography and graphic assets.
• Ensure all content aligns with brand standards and maintains a high level of editorial quality.
• Manage audience engagement across social channels in a timely, professional and empathetic manner.
• Lead social listening efforts to monitor sentiment, identify trends and uncover actionable insights.
• Recommend solutions for sensitive issues and partner with Public Affairs on appropriate responses.
• Develop campaigns aligned with organizational priorities, awareness initiatives and key events.
• Provide real-time social media support for events, announcements and activations.
• Monitor and report on social media performance metrics including engagement, reach and audience growth.
• Use analytics and insights to optimize content strategy, timing and platform performance.
• May supervise or mentor junior team members, interns and agency partners.
• Collaborate with Marketing, Public Affairs and clinical teams to align messaging and communication priorities.

Qualifications

• Bachelor’s degree in Communications, Marketing, Journalism, Digital Media, Public Relations or a related field required.
• Minimum of six (6) years of experience in social media or digital communications required.
• Minimum of two (2) years of formal leadership experience required.