Social Media Manager

Responsibilities

• Create and publish 5–10 short-form videos per week for TikTok and Instagram Reels.
• Capture high-quality lifestyle footage of dogs, cats, and products.
• Create educational, entertaining, and trend-based content.
• Create UGC-style content that feels authentic and native to each platform.
• Plan and manage social media content calendars.
• Pitch fresh content ideas every week.
• Test different creative angles and iterate based on performance.
• Edit videos with engaging pacing, add captions, text overlays, and animations, and optimize for watch time and retention.
• Create eye-catching cover images.

Qualifications

• 2-3 years of professional experience managing social media for consumer brands, ideally in e-commerce, CPG, wellness, or pet-related industries.
• Proven success growing social channels and building engaged communities.
• Strong expertise in short-form video content (TikTok, Reels), trend forecasting, and storytelling.
• Excellent writing and communication skills across multiple brand voices.
• Proficient with social media management tools and basic graphic/video editing tools.
• Comfortable analyzing data and using insights to drive strategy.
• Highly organized, self-motivated, and effective in a fully remote, asynchronous environment.
• Passion for pets is a strong plus!