Social Media Manager

About Mabē

Mabē was born from a search that ended with nothing on the shelves. When our founder Allie became a mom, she wanted a baby carrier that was beautiful, functional, and actually felt good to wear — something that fit her life without asking her to compromise her style. What she found was a market full of bulky, hiking-pack carriers that made her feel anything but herself. So she and her husband built what didn't exist. Mabē is a premium baby carrier brand designed for the mom who wants her baby close and her hands free — without giving up the things that make her her. Every product is made with intention: to look incredible, feel incredible, and empower you to keep chasing your dreams, whatever they may be.

What You'll Do

• Own Mabē's presence on Instagram, TikTok, and Pinterest — strategy, content, and community
• Concept, shoot, edit, and publish content yourself — lo-fi Reels, polished carousels, Stories, TikToks
• Build and execute monthly content calendars tied to brand campaigns and retail moments
• Write captions that sound like Mabē — elevated, warm, real
• Engage with the community: comments, DMs, UGC reposting, creator relationships
• Collaborate with influencers and affiliate partners on content activations
• Monitor trends and bring big ideas to the table before they're obvious
• Track performance and translate data into clear insights and next steps
• Support major campaign launches — Target, Babylist, new collections, seasonal moments

Who You Are

• 3–5 years in social media, with a clear through-line from hands-on content creation to strategy
• A strong aesthetic eye and genuine understanding of what performs on each platform
• Proven ability to grow engaged audiences — not just follower counts
• Experience briefing or creating short-form video content for TikTok and Reels
• You can shoot on your phone and make it look intentional — lighting, framing, editing, the whole thing
• You're fluent in CapCut, Adobe Premiere, or equivalent editing tools
• You understand TikTok natively — trends, sounds, formats — not just as a platform but as a culture
• Excellent writing skills with a natural feel for brand voice
• Your personal social presence is active, considered, and actually good
• You think in ideas, not posts — you can take a campaign theme and find 10 ways to bring it to life
• You're a self-starter who thrives without being micromanaged
• You're hungry. You want to be part of something that's about to break through

Bonus Points

• Experience at a DTC parenting, or wellness, fashion or premium lifestyle brand
• You've grown an account from scratch or significantly moved the needle on one you inherited
• You have an existing network of creators or micro-influencers in the parenting space
• You've worked through a major retail launch or brand moment

What We Offer

• Competitive salary: depending on experience
• Remote-first with flexibility — we care about output, not hours
• Real ownership — this is your channel to build
• A front-row seat to a brand's defining year
• Creative freedom within a brand that has a strong point of view
• A small, talented team that moves fast and takes the work seriously

How to Apply

Send us three things: Your resume
Links to 2–3 social accounts you've managed (brand or personal)
One piece of content you made that you're most proud of — and tell us why in 3 sentences