Social Media Manager

About the Role

You will own Instagram, including the Full Focus brand account as well as our CEO Megan Hyatt Miller's and founder Michael Hyatt's personal accounts, plus our Facebook and LinkedIn profiles. You'll report to the Creative Director, who you'll lean on for carousels and graphic posts, and have access to video editing support. However, you'll be the one shooting, writing your own hooks, and making the daily calls on what gets made and why.

You'll work directly with our team to gather raw material—stories, wins, and brand-aligned content—while owning the strategic thinking behind how that becomes content. The writing itself (with the help of AI) is yours. You'll also work from a real bank of customer stories and testimonials, many with hard metrics, to craft versions that stop the scroll and drive action.

You will not be graded on likes. You'll be accountable to business-critical metrics: shares, comments, DMs started, webinar signups, and email subscribers gained. You will have complete ownership of turning stories into measurable next steps.

Responsibilities

• Storytelling & Content: Turn founder stories, customer testimonials, and transformation metrics into Instagram content (carousels, single graphic posts, video) with hooks strong enough to stop the scroll and arcs that drive action.
• Strategy & Lead Generation: Build and run the content strategy across two accounts with two different product offers, always working backward from the goal: more of the right people signing up for webinars/email lists and moving toward our main product, Double Win Coaching.
• Community: Own the comments and DMs on both accounts—not as an afterthought, but as a real extension of the story, deepening relationships with our audience. Set up and maintain tools like ManyChat to automate engagement without losing the human touch.
• Production: Shoot and edit your own video when needed (editing support is available as routine). Partner with our Creative Director on carousels and graphic posts. Work directly with our execs to capture raw footage and images for stories.

Requirements

This is for you if:

• You think in strategy first but know how to write a hook that carries real feeling—one that connects emotionally to the transformation our products create.
• You don’t choose between the analytical and the emotional; you’re equally strong at both.
• You’ve led social media for a lifestyle or personality-driven brand before and understand the difference between content and a story that sells.
• You’ve personally grown a profile to 200k+ followers (adding over 100k personally to the followership).
• You’re fluent with AI tools and use them to move faster, but everything you make still sounds unmistakably human and on-brand—not like it came from a prompt. You use AI as a starting point while adding your own touch.
• You can hold complexity: balance promoting two products at completely different price points while keeping storytelling authentic, vulnerable, and engaging.
• You’re quick on your feet, a fast learner, and genuinely energized by people’s stories of transformation. You know how to repurpose a well-performing post into a story, yap session, or entirely new format.
• You know your way around Adobe Creative Suite, Canva, and video editing tools well enough that “I’ll figure it out” isn’t a phrase you need—you already know how.
• You have real experience with ManyChat, setting up auto-responses and DM automation that drives engagement. This is nonnegotiable for generating leads that turn into email subscribers.

This is not for you if:

• Your portfolio is full of trendy, well-produced reels that you can’t connect to a single business result.
• You use AI to generate content start-to-finish without adding your own judgment or edits, and can’t point to what you personally shaped, cut, or rewrote.
• Vulnerable storytelling makes you uncomfortable, or you’d rather keep things clever and at arm’s length.
• You want a team to hand you assets and a calendar to fill. This role is the strategist, the writer, and the producer—not just one of the three.

Benefits

• Culture & How We Work: Full Focus is a healthy team with strong leadership and a culture that genuinely feels like a family. We don’t micromanage; we care about outcomes, not how things have always been done. We measure both your satisfaction and company success regularly.
• Growth: We’re committed to long-term growth for our team members. If you’re looking for a place to do the best work of your career, put down roots, and grow alongside a brand you believe in, this might be it.
• Compensation & Perks: Industry-leading benefits package, including:
  • Premium health care (we cover 100% of your premium and 50% of your dependents’).
  • Generous PTO.
  • Tiered bonus incentive plan.
  • Paid maternity and paternity leave.
• Flexibility: Fully remote role with required travel to Franklin, TN, 4-6 times per year. Core hours are 9 AM–3 PM CT, Monday through Friday, with flexibility for personal matters (e.g., picking up children, appointments) as long as work is completed and communicated in advance. We encourage efficiency to “achieve more by doing less.”

About Us

At Full Focus, we empower high-achievers to win at work and succeed at life. Through our best-selling Full Focus Planner and world-class business coaching, we help thousands of professionals live and lead intentionally. We are unapologetically values-driven: we work hard and rest well, believing the most meaningful success is holistic—accomplished without sacrificing health, relationships, or purpose.

Our team is fast-paced, collaborative, and committed to excellence. This is a full-time, salaried position reporting to our Creative Director.

Work Environment

• Lighting and Conditions: Works in a well-lit, ventilated, and climate-controlled remote environment. May occasionally be exposed to outside weather conditions or routine cleaning chemicals.
• Noise: Typical home office environment.
• Travel: Required 4-6 times per year to Franklin, TN.