Social Media Manager
MDVIP · Boca Raton, FL · 2 days ago
MarketingFull-time
Key Responsibilities
- Own organic social strategy across relevant platforms (primarily LinkedIn, Facebook, YouTube).
- Build and maintain a content calendar tied to MDVIP’s content and SEO pillars.
- Produce, edit, and publish content: short-form video, static, and written posts.
- Surface physician and patient stories and turn them into content people actually share.
- Monitor brand health signals: share of voice, engagement quality, sentiment.
- Report on what’s working, what’s not, and what to try next, tied to outcomes not vanity numbers.
- Collaborate with SEO and content on cross-channel distribution of high-value content.
- Stay current on platform algorithm changes and feed that back to the team.
Key Competencies
- Editorial judgment: knows when content builds trust and when it just fills the calendar.
- Healthcare accuracy: holds the YMYL bar on every piece, every platform.
- Outcome orientation: measures success in brand impact and downstream member contribution, not follower counts.
- Physician storytelling: can draw compelling content from busy subject-matter experts.
- Honest attribution: reports what social actually drove, not what the last-touch model says.
Requirements
- 3-5 years in organic social, owning strategy and execution (not just scheduling).
- Healthcare, regulated industry, or another YMYL category in your background.
- Strong editorial judgment: you know when content builds trust and when it fills the calendar.
- Comfortable reporting on performance with honest attribution.
- Track record of audience growth without paid amplification.
Preferred Qualifications
- Familiarity with E-E-A-T and how brand signals interact with organic search.
- Experience building content programs with subject-matter experts who aren’t natural content creators.
- Short-form video production skills.
Computer Proficiency
- Proficient in Microsoft Office applications.
- Experience with social media management and scheduling platforms.
- Familiarity with social analytics tools and video editing software a plus.