Social Media Manager

About the Role

You will own Instagram, including the Full Focus brand account as well as our CEO Megan Hyatt Miller's and founder Michael Hyatt's personal accounts, plus our Facebook and LinkedIn profiles. You'll report to the Creative Director, who you'll lean on for carousels and graphic posts, and have access to video editing support. However, you'll be the one shooting, writing your own hooks, and making the daily calls on what gets made and why.

You'll work directly with our team to gather raw material—stories, wins, and testimonials—all in our brand voice. The strategic thinking behind how that becomes content, and the writing itself (with the help of AI), is yours. You'll also work from a real bank of customer stories and testimonials, many with hard metrics behind them, and it will be your job to find the version of those stories that stops the scroll, ultimately resulting in viewers taking action.

You will not be graded on likes. You'll be accountable to something that actually matters to the business: shares, comments, DMs started, webinar signups, and email subscribers gained. You will have complete ownership of the number of people who see a story, feel it, and take the next step.

Responsibilities

• Turn founder stories, customer testimonials, and real transformation metrics into Instagram content, carousels, single graphic posts, and video, with hooks strong enough to earn the scroll stop and arcs that pay it off.
• Build and run the content strategy across two accounts with two different product offers, always working backward from the goal: more of the right people signing up for our webinars/email lists and moving them toward our main product, Double Win Coaching.
• Own the comments and DMs on both accounts, not as an afterthought, but as a real extension of the story, where the relationship with our audience deepens. Set up and maintain tools like ManyChat to automate parts of that engagement without losing the human touch.
• Shoot and edit your own video when needed. Partner with our Creative Director on carousels and graphic posts. Work directly with our execs to capture raw footage and images the stories need.

Requirements

This is for you if:

• You think in strategy first, but you know how to write a hook that carries real feeling, one that helps someone connect emotionally to the transformation our products create.
• You don't choose between the analytical and the emotional—you're equally strong at both.
• You've led social media for a lifestyle or personality-driven brand before and understand the difference between content and a story that sells.
• You've personally grown a profile to 200k followers (adding over 100k personally to the followership).
• You're fluent with AI tools and use them to move faster, but everything you make still sounds unmistakably human, unmistakably on-brand. You know how to use AI as a starting point while adding your own touch to make it human.
• You can hold complexity. You know how to balance promoting two products at completely different price points while keeping the storytelling authentic, vulnerable, and engaging.
• You're quick on your feet, a fast learner, and genuinely energized by people's stories of transformation. You know how to take a well-performing post and reissue it as a story, yap session, or reconfigure it as a completely different post altogether.
• You know your way around Adobe Creative Suite, Canva, and video editing tools well enough that "I'll figure it out" isn't a phrase you need—you already know how.
• You have real experience with ManyChat setting up auto-responses and DM automation that drives engagement. This is a nonnegotiable for this role as your primary objective is to generate leads that turn into email subscribers.

This is not for you if:

• Your portfolio is full of trendy, well-produced reels that you can't connect to a single business result.
• You use AI to generate content start to finish without adding your own judgment or edits and can't point to what you personally shaped, cut, or rewrote.
• Vulnerable storytelling makes you uncomfortable, or you'd rather keep things clever and at arm's length.
• You want a team to hand you assets and a calendar to fill. This role is the strategist, the writer, and the producer, not one of the three.

Benefits

• Premium health care (we cover 100% of your premium and 50% of your dependents').
• Generous PTO.
• Tiered bonus incentive plan.
• Paid maternity and paternity leave.
• Industry-leading benefits package.

Full Focus is a healthy team with strong leadership and a culture that genuinely feels like a family. We don't micromanage. We care about outcomes—not how things have always been done. We measure both regularly and are committed to long-term growth for our team members. If you're looking for a place to do the best work of your career, put down roots, and grow alongside a brand you believe in, this might be exactly that.

Schedule

This is a full-time, salaried position. Employees are expected to work synchronously from 9-3 pm CT, Monday through Friday, and whatever additional hours are necessary to achieve the outcomes they are responsible for. We allow flexibility to pick up children from school, attend to personal matters or appointments, etc., so long as you complete your work and communicate with your supervisor about it in advance.

This position requires candidates to reside in Nashville, Tennessee, or within a reasonable driving distance for regular in-person meetings weekly. Land travel (less than 10%) is required.