Social Media Manager

Core Responsibilities

• Translate approved social strategies into monthly and weekly content calendars.
• Coordinate with Account Directors and Project Managers to confirm deliverable timelines.
• Collaborate with Creative and Influencer teams to ensure content aligns with campaign narratives and brand goals.
• Maintain an organized view of all content in progress, posted, or under review.
• Prepare posts for client review, ensuring copy, visuals, and CTAs align with brand tone and strategy.
• Continuously track social trends, memes, and platform updates, especially on TikTok, Instagram, and YouTube Shorts.
• Present weekly trend reports to the Social Director and Creative Director, with ideas for brand-relevant application.
• Identify moments where brands can authentically join cultural conversations.
• Suggest new content formats or series concepts inspired by emerging platform behavior.
• Collaborate with the Creative Director to ensure trend-led ideas are executed visually on-brand.
• Work closely with the Creative team to brief content needs, provide references, and track deliverables.
• Partner with the Influencer Director and team to integrate influencer-generated content into brand feeds.
• Collaborate with the Account Director to manage client feedback and ensure timely revisions.
• Cook up content for posting across client channels using native tools or scheduling platforms.
• Write platform-specific tags, links, and metadata for uploads.
• Monitor comments and DMs for engagement opportunities (with Social Director oversight).
• Flag potential engagement or reputation risks immediately to the Social Director and Account Director.
• Track content live performance (reach, engagement, saves, shares) and share observations.
• Assist the Social Director and Growth team with monthly social performance reports.
• Compile key metrics (views, reach, saves, engagement rate, follower growth).
• Identify top-performing posts and emerging audience insights.
• Support the Social Director in translating performance learnings into actionable creative recommendations.

Trend Research & Platform Innovation

• Present weekly trend reports to the Social Director and Creative Director, with ideas for brand-relevant application.
• Identify moments where brands can authentically join cultural conversations.
• Suggest new content formats or series concepts inspired by emerging platform behavior.
• Collaborate with the Creative Director to ensure trend-led ideas are executed visually on-brand.

Cross-Department Collaboration

• Work closely with the Creative team to brief content needs, provide references, and track deliverables.
• Partner with the Influencer Director and team to integrate influencer-generated content into brand feeds.
• Collaborate with the Account Director to manage client feedback and ensure timely revisions.
• Cook up content for posting across client channels using native tools or scheduling platforms.
• Write platform-specific tags, links, and metadata for uploads.
• Monitor comments and DMs for engagement opportunities (with Social Director oversight).
• Flag potential engagement or reputation risks immediately to the Social Director and Account Director.
• Track content live performance (reach, engagement, saves, shares) and share observations.

Analytics & Reporting Support

• Compile key metrics (views, reach, saves, engagement rate, follower growth).
• Identify top-performing posts and emerging audience insights.
• Support the Social Director in translating performance learnings into actionable creative recommendations.