Social Media Manager

Responsibilities

• Content Development & Campaign Management
• Lead the planning, creation, and execution of engaging, high-quality social content across platforms including Instagram, LinkedIn, TikTok, BlueSky, YouTube, Facebook, and other relevant channels.
• Develop content strategies that elevate Girls Who Code’s thought leadership, partnerships, fundraising initiatives, and community impact.
• Manage the content calendar and oversee day-to-day social media publishing, community engagement, and content optimization.
• Lead social media campaigns from concept through execution, ensuring alignment with broader marketing and communications initiatives.
• Partner closely with the Senior Graphic Designer and external vendors, as needed, to create visually compelling content that aligns with brand standards.
• Identify and execute opportunities for real-time content, trend participation, and cultural moments that align with the organization’s mission and values.
• Community Engagement & Partnerships
• Foster meaningful engagement with Girls Who Code’s online communities through weekly audience interaction, conversation management, and relationship-building.
• Develop and maintain relationships with influencers, creators, alumni, partners, and advocates to amplify reach and engagement.
• Support executive thought leadership and organizational storytelling through strategic social media initiatives.
• Monitor social conversations and sentiment to identify opportunities, emerging issues, and community feedback.
• Analytics & Performance Optimization
• Track, analyze, and report on social media performance across platforms, campaigns, and content formats.
• Translate data into actionable insights and recommendations to improve engagement, audience growth, and campaign effectiveness.
• Create regular reports and presentations for leadership, highlighting performance trends, learnings, and opportunities.
• Cross-Functional Collaboration
• Collaborate with teams across Programs, Development, Research, and Executive Leadership to support organizational priorities through social media.
• Develop strategic content plans and campaigns that support key initiatives, events, partnerships, fundraising efforts, and programmatic milestones.
• Ensure consistency in brand voice, messaging, and visual identity across all social channels.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field, or equivalent professional experience.
• Minimum 4 years of experience managing social media strategy and content.
• Demonstrated ability to develop and publish high-quality social content quickly in response to timely news, cultural moments, organizational priorities, and public events, while exercising sound judgment and maintaining brand consistency.
• Demonstrated success developing and executing social media strategies that increase brand awareness, audience engagement, and measurable business or organizational outcomes.
• Experience creating content for, and managing the social media presence of a senior executive, high-profile leader, or public figure.
• Exceptional storytelling and copywriting skills, with the ability to adapt messaging across platforms while maintaining a consistent brand voice.
• Strong understanding of social media platforms, audience behaviors, platform best practices, emerging trends, and digital culture.
• Experience planning and managing integrated social media campaigns from concept through reporting.
• Experience leading and managing meetings to support social media strategy development and execution in collaboration with multiple stakeholders.
• Proficiency with social media management and analytics platforms.
• Experience analyzing performance data and translating insights into actionable recommendations that improve content strategy and campaign performance.
• Strong project management and organizational skills, with the ability to manage multiple priorities, work independently, and meet deadlines in a fast-paced environment.
• Experience collaborating cross-functionally with internal teams, executives, and external partners.
• Familiarity with accessible and inclusive content creation best practices across digital platforms.
• Knowledge of influencer marketing, creator partnerships, and community management is a plus.
• Experience creating or directing short-form video content for platforms such as Instagram Reels, TikTok, and YouTube Shorts is strongly preferred.
• Passion for advancing equity and opportunity in technology for girls, women, and nonbinary individuals.