Jobs · Marketing · Michigan

Social Media Manager

Cosm · Detroit, MI · 3 wk ago
MarketingFull-time

Responsibilities

  • Create and execute a comprehensive social media content strategy in partnership with VP, Venue Marketing.
  • Create visually appealing and engaging posts, including graphics, videos, event promotions, behind-the-scenes content, and more.
  • Actively monitor and engage with our online community. Respond to inquiries, comments, and messages in a timely and friendly manner to create a positive experience for followers and potential customers.
  • Plan and manage social media campaigns around events, promotions, and venue milestones. Coordinate across teams to create buzz and drive ticket sales.
  • Oversee the day-to-day management of the Cosm social media accounts, including Facebook, YouTube, Instagram, Twitter, TikTok, LinkedIn, and emerging networks as needed. Monitor trends, analytics, and performance on each platform.
  • Track, analyze, and report on the performance of social media campaigns using insights and analytics tools. Use data to optimize content and engagement strategies to increase audience reach and drive sales.
  • Maintain a consistent tone and voice across all social media platforms that reflects Cosm’s brand identity. Ensure all posts are aligned with brand messaging and visual aesthetics.
  • Work closely with the marketing team to promote upcoming shows, events, and venue activities. Create content that highlights event details, special promotions, and ticket sales.
  • Collaborate with the rest of the marketing team and sales to ensure social media efforts align with broader marketing campaigns and Cosm initiatives.

Requirements

  • 3+ years of experience in social media management or digital marketing, preferably in the entertainment, hospitality, or events industry.
  • Strong understanding of major social media platforms (Facebook, Instagram, Twitter, TikTok, etc.) and their algorithms.
  • Proficient in social media management tools (ie. Sprinklr) and analytics platforms (ie. Facebook Insights).
  • Experience with graphic design tools (ie. Adobe Creative Suite) and social media content creation apps.
  • Excellent written and verbal communication skills.
  • Creative, organized, and able to work independently and as part of a team.
  • Strong attention to detail and ability to manage multiple projects simultaneously.
  • Knowledge of AI innovations for faster workflows (a plus).

Qualifications

  • A passion for both social media trends and the events/entertainment industry, with a focus on audience growth, fan interaction, and brand development.
  • A strong background in the live events, music, entertainment, or hospitality industries is a plus.

Skills

  • Strong understanding of major social media platforms (Facebook, Instagram, Twitter, TikTok, etc.) and their algorithms.
  • Proficient in social media management tools (ie. Sprinklr) and analytics platforms (ie. Facebook Insights).
  • Experience with graphic design tools (ie. Adobe Creative Suite) and social media content creation apps.
  • Excellent written and verbal communication skills.
  • Strong attention to detail and ability to manage multiple projects simultaneously.
  • Knowledge of AI innovations for faster workflows (a plus).

Benefits

  • Comprehensive benefits package including health insurance, retirement plans, and paid time off.
  • Opportunities for professional development and career advancement within the Cosm organization.
  • Flexible work schedule to accommodate the unique demands of the events industry.

Pay

Compensation is commensurate with experience and qualifications.

Schedule

The Social Media Manager will work a flexible schedule to meet the needs of the events and venues managed by Cosm.

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