Social Media Manager
Cosm · Detroit, MI · 3 wk ago
MarketingFull-time
Responsibilities
- Create and execute a comprehensive social media content strategy in partnership with VP, Venue Marketing.
- Create visually appealing and engaging posts, including graphics, videos, event promotions, behind-the-scenes content, and more.
- Actively monitor and engage with our online community. Respond to inquiries, comments, and messages in a timely and friendly manner to create a positive experience for followers and potential customers.
- Plan and manage social media campaigns around events, promotions, and venue milestones. Coordinate across teams to create buzz and drive ticket sales.
- Oversee the day-to-day management of the Cosm social media accounts, including Facebook, YouTube, Instagram, Twitter, TikTok, LinkedIn, and emerging networks as needed. Monitor trends, analytics, and performance on each platform.
- Track, analyze, and report on the performance of social media campaigns using insights and analytics tools. Use data to optimize content and engagement strategies to increase audience reach and drive sales.
- Maintain a consistent tone and voice across all social media platforms that reflects Cosm’s brand identity. Ensure all posts are aligned with brand messaging and visual aesthetics.
- Work closely with the marketing team to promote upcoming shows, events, and venue activities. Create content that highlights event details, special promotions, and ticket sales.
- Collaborate with the rest of the marketing team and sales to ensure social media efforts align with broader marketing campaigns and Cosm initiatives.
Requirements
- 3+ years of experience in social media management or digital marketing, preferably in the entertainment, hospitality, or events industry.
- Strong understanding of major social media platforms (Facebook, Instagram, Twitter, TikTok, etc.) and their algorithms.
- Proficient in social media management tools (ie. Sprinklr) and analytics platforms (ie. Facebook Insights).
- Experience with graphic design tools (ie. Adobe Creative Suite) and social media content creation apps.
- Excellent written and verbal communication skills.
- Creative, organized, and able to work independently and as part of a team.
- Strong attention to detail and ability to manage multiple projects simultaneously.
- Knowledge of AI innovations for faster workflows (a plus).
Qualifications
- A passion for both social media trends and the events/entertainment industry, with a focus on audience growth, fan interaction, and brand development.
- A strong background in the live events, music, entertainment, or hospitality industries is a plus.
Skills
- Strong understanding of major social media platforms (Facebook, Instagram, Twitter, TikTok, etc.) and their algorithms.
- Proficient in social media management tools (ie. Sprinklr) and analytics platforms (ie. Facebook Insights).
- Experience with graphic design tools (ie. Adobe Creative Suite) and social media content creation apps.
- Excellent written and verbal communication skills.
- Strong attention to detail and ability to manage multiple projects simultaneously.
- Knowledge of AI innovations for faster workflows (a plus).
Benefits
- Comprehensive benefits package including health insurance, retirement plans, and paid time off.
- Opportunities for professional development and career advancement within the Cosm organization.
- Flexible work schedule to accommodate the unique demands of the events industry.
Pay
Compensation is commensurate with experience and qualifications.
Schedule
The Social Media Manager will work a flexible schedule to meet the needs of the events and venues managed by Cosm.