Social Media Lead, Crime Junkie

About the role

The Social Media Lead, Crime Junkie is responsible for defining, building, and scaling the social presence of Crime Junkie, a fast-growing true crime brand. This role owns social strategy, content programming, and execution across multiple platforms while establishing the necessary systems and processes.

Responsibilities

• Own and lead the social strategy for Crime Junkie across Instagram, TikTok, X, Facebook, and emerging platforms
• Define and evolve Crime Junkie's social voice, content pillars, and platform-specific strategies
• Establish Crime Junkie social channels as a destination for original, engaging true crime content
• Identify opportunities to grow audience reach, engagement, and community loyalty
• Monitor audience behavior, platform trends, and true crime conversations to inform strategy
• Lead content creation and publishing across all Crime Junkie social platforms
• Develop and maintain a structured content calendar with visibility across stakeholders
• Balance timely, reactive storytelling with evergreen content programming
• Own posting cadence, content mix, and prioritization across channels
• Ensure content remains aligned with Crime Junkie's voice, values, and editorial standards
• Define, track, and analyze key performance metrics
• Use audience insights and performance data to continuously refine content strategy
• Test and iterate on formats, storytelling approaches, and distribution strategies
• Identify opportunities to improve engagement, reach, and audience retention
• Build and operationalize scalable workflows for content creation, review, publishing, and optimization
• Establish systems and processes that support efficient, high-quality execution
• Identify gaps in capacity, skill sets, and resources and recommend solutions
• Help define how the Crime Junkie social function evolves and scales over time
• Cross-functional Collaboration
• Partner with reporting, production, and marketing teams to align social content with broader initiatives
• Collaborate with the Audiochuck social team to integrate promotional efforts while preserving Crime Junkie's unique voice
• Support major launches, investigations, special projects, and audience engagement initiatives

Requirements

• 5+ years of experience in social media, digital content, audience development, or related fields
• Proven track record of growing and scaling social channels with measurable audience impact
• Deep understanding of Instagram, TikTok, X, Facebook, and emerging social platforms
• Strong editorial judgment and ability to responsibly cover complex or sensitive topics
• Experience managing high-volume content calendars and content programming systems
• Data-driven mindset with experience using analytics to inform strategy and decision-making
• Experience mentoring, managing, or developing creators, producers, or junior team members
• Ability to thrive in a fast-paced environment that requires both planned and reactive content execution
• Strong communication and cross-functional collaboration skills
• Passion for true crime storytelling and an understanding of the responsibility that comes with covering these stories

Qualifications

• Commitment to intentional leadership development
• Dedication to company culture and promoting mental health
• A collaborative and passionate team aligned around advocacy and impact
• Opportunity to help shape the social presence of one of the most recognized brands in true crime
• Competitive compensation and benefits package
• 401(k) retirement plan with employer match
• Generous paid time off
• Team events and company-sponsored activities