Lead, Social Media

Responsibilities

• Develop and own Brex’s social media and content strategy across Twitter, LinkedIn, Reddit, YouTube, and TikTok—driving reach, engagement, and influence
• Create and maintain a scalable, evergreen content engine that blends product education, thought leadership, customer stories, and culture
• Build and manage a robust, impactful, and quality content calendar that connects campaign work & themes with platform-native publishing
• Engage with our growing community in real time, especially founders, customers, and influencers—building affinity through authentic interaction
• Write, edit, and oversee high-performing social content, from sharp threads to timely replies, visual storytelling, and brand POV
• Collaborate with PMM, Comms, Brand, and Design to translate complex ideas (data, product, engineering, etc) into compelling narratives
• Partner with Data, PR, and Content Design teams to activate in trending tech/AI new topics on social using brex-data powered insights
• Track performance, analyze insights, and optimize content and engagement strategy based on what resonates
• Proactively identify opportunities for storytelling across the business— from customer wins to product breakthroughs to cultural moments to trending tech/AI news
• Lead and develop a Social Media Associate, fostering growth and craft development
• Partner with CX, ops, and comms to navigate sensitive topics and escalate issues appropriately while maintaining brand integrity

Requirements

5+ years of experience in social, content, or editorial roles—ideally in fintech, SaaS, or high-growth tech

Strong editorial instincts and content taste, with a portfolio of social or thought leadership work

Understanding how to blend short-term tactics with long-term brand building

Fluency in the language and nuance of tech and fintech social (Twitter, LinkedIn)—you know who’s who and what’s working

Fluent in writing sharp, tailored content across formats—from polished posts to reactive replies

A natural community builder—engaging, responding, and creating space for conversation

Data-informed but taste-driven—love dashboards, but lead with instinct

Operate at all levels—building content systems to engaging 1:1 with execs or replying in the moment

Thrive in a high-output, high-trust team where strategy and execution go hand in hand

Experience working with social media technology and tools including Sprout Social

Experience managing creators and influencers

Bonus points:

• Built a brand’s social presence from early stage to scale
• Experience and/or understanding of founder/fintech/AI social conversations and thought leaders (primarily on Twitter)
• Experience creating content around news or trending topics in the founder/tech/AI space
• Developed or ghostwritten content for a founder or exec
• Worked on community-led campaigns or social-first product launches

Qualifications

Compensation

The expected salary range for this role is $173,568-$216,960. However, the starting base pay will depend on a number of factors including the candidate’s location, skills, experience, market demands, and internal pay parity.

Depending on the position offered, equity and other forms of compensation may be provided as part of a total compensation package.

Please be aware, job-seekers may be at risk of targeting by malicious actors looking for personal data. Brex recruiters will only reach out via LinkedIn or email with a brex.com domain. Any outreach claiming to be from Brex via other sources should be ignored.