Social Media Lead

About the role

You'll own the channels where finance and startup people love coming to. And you'll move faster than the incumbents.

• The reply that gets 500 likes because you posted it 10 minutes after the moment happened
• The video you shot on your phone this morning that founders are sharing with their teams
• The subreddit thread where someone's complaining about NetSuite and you're already there with the answer

You'll work directly with the Founders to amplify their voice across X, LinkedIn, and the communities where it matters. You'll measure success in engagement, follower growth, and the number of finance leaders who know DualEntry because they saw you in their timeline.

What Sets You Up For Success

• 3+ years running social for a startup, creator, or founder
• You live on founder and SaaS internet. You know what's happening today without being told
• Native short-form writing instincts. First line does 80% of the work
• Speed over perfection. You'd rather post and adjust than wait for approval
• Hardcore work ethic. Social doesn't respect business hours

Nice to have

• Fintech, accounting, or B2B SaaS familiarity
• Your own newsletter, podcast, or side project
• Community-building experience
• Paid social experience
• A background that's more "extremely online operator" than "agency social media manager"

Why you'll thrive here

• Significant equity ownership in one of the top AI companies in the world
• You're joining early and will grow with DualEntry
• Your feedback shapes the product directly
• High-speed, high-trust environment with high expectations

Meet the Marketing Team

• Jan made sure we were the ones being understood. Owned marketing messaging, positioning, and voice. Redesigned the DualEntry website in her first 90 days. Also launched a bi-coastal NYC/SF campaign covering over 100+ billboards that lifted brand visibility and awareness
• Ana took the lead and owned the community and events at DualEntry from end to end. Thousands of attendees across 15+ events in 6 months. Dinners, roundtables, poker night and much more!
• George grew organic search traffic from 2-5 clicks a day to 80-90 clicks a day, a 2330% increase (24x), excluding career and branded queries, through targeted SEO and content work
• Bruno built Slack bots that surface CFO job changes and funding announcements in real time, automate our gifting flow, and sync everything to HubSpot and Hex, so signals become warm intros and campaign performance lands directly in our dashboards

Compensation & Benefits

Equity: $50,000 - $75,000

Base Salary: $160,000 - $210,000

• Medical, dental & vision insurance
• One Medical membership
• Mental health support (Talkspace)
• Fertility & family-building support (Kindbody)
• Virtual healthcare (Teladoc Health)
• 401(k)
• Commuter benefits
• Learning & development budget for courses, certifications & language learning
• Unlimited AI tokens
• AI skills development & enablement
• Visa & permanent residence sponsorship
• Relocation support for employees moving to New York
• Flexible PTO (27 days, including public holidays)
• Collaborative, in-office culture with no bureaucracy
• Snacks, drinks, team events & more

We're not building a marketing team that follows the playbook. We're building the one people copy and study for years to come.