Social Media Lead
General Robotics · Redmond, WA · 3 wk ago
On-siteMarketing$120k–$140k/yrFull-time
About the Company
General Robotics is a physical‑AI research and deployment company building the intelligence platform that any robot can connect to. Using the latest breakthrough AI models, we make advanced robot intelligence accessible so organizations can rapidly deploy robots and unlock entirely new capabilities across industries.
Responsibilities
- Own channel strategy and voice for X, LinkedIn, and YouTube; decide where to expand next.
- Build platform‑specific content instead of cross‑posting; keep voice confident, approachable, and honest.
- Plan and run an always‑on content calendar around research releases, product milestones, customer deployments, hiring, and events; create short‑form video, carousels, diagrams, benchmark charts, and threads.
- Engage with researchers, builders, press, and partners; monitor sentiment and respond quickly.
- Produce demo videos end‑to‑end: narrative arc, storyboard, shooting, editing.
- Develop a founders’ voice program to amplify co‑founders’ reach.
- Manage external social and creative agency partners (briefs, scope, budgets, quality control, performance reviews).
- Define success metrics (reach, engagement, follower quality, share of voice, site traffic, pipeline influence); report, experiment, and double down on what works.
Requirements
- 3+ years leading social media for a tech brand with measurable growth.
- Deep fluency in X and LinkedIn, especially for technical and enterprise audiences.
- Sharp writing and editorial judgment; ability to absorb complex engineering concepts and make them accessible.
- Hands‑on creative skills: short‑form video editing (Premiere Pro, CapCut, or similar) and design in Figma, Canva, or Adobe Creative Cloud.
Skills
- Strategic and creative mindset with high taste and judgment about what not to post.
- Genuine curiosity about robotics and AI; comfortable learning directly from engineers.
- Preference for building systems over repeating tasks; fast‑moving, iterative approach.
Benefits
- Medical, 401(k) and other health benefits.
- Eligible for bonuses.
Pay
The base salary range for this position is $120k‑$140k, with actual pay based on skills and experience.
Schedule
Full‑time position based in Redmond, WA.