Social Media Lead

Your mission

Run the editorial system
Own the editorial calendar end-to-end across Conveo's company accounts, founder accounts, and supporting voices.
Design the content hierarchy.
Decide what gets which weight, when.
Coordinate with PMM, Events, Customer Marketing, and Product so launches, customer wins, and event amplification land on cadence.
Move us from inconsistent posting to 3 to 5 company posts plus 25 to 40 thought leadership posts per week, on cadence, on brand, by Q4.
Shape voices, not just posts
Ghostwrite and operate the personal accounts of Dieter (CEO), Hendrik (CPO), Niels (Head of Research), and our supporting voice network of 6+ operators.
Build a distinct point of view for each voice.
Map their expertise, their pet topics, their tone, their cadence.
Stand up the operating system behind it: source extraction, draft generation, voice review, scheduling, engagement loops.
Use AI to multiply, not substitute
Aggressively automate every repeatable part of the pipeline.
Aim for 70%+ zero-effort production by Q4.
Never ship content that feels AI-generated.
AI removes friction, not thinking.
Build prompt systems, scheduled tasks, and content workflows that your replacement could pick up and run.
Engineer viral moments
Constantly hunt for trends, product launches, industry shifts, and cultural beats worth hijacking.
Turn complex AI and research ideas into simple, sharp, opinionated takes.
Engineer virality through hooks, framing, speed, and repetition.
Not hope.

Operate like an owner

Treat social like a growth engine, not a channel.
Measure what matters: SQLs influenced, thought leader account growth, inbound from social, breakout posts that bring in new followers.
Move fast, learn publicly, double down on what works.
No waiting for instructions.

Non-negotiables

• You've run an editorial system before. Multi-voice, multi-stakeholder, on cadence. Ideally for a high-growth tech, AI, or B2B SaaS company.
• We will ask you to walk through the calendar you owned.
• You've ghostwritten for at least one founder or executive at scale. You can show before-and-after numbers and explain what made the voice work.
• You think in systems and pipelines, not just posts.
• You've automated a content workflow, or you're aching to.
• You have proven instincts for the AI, tech, or B2B audience.
• You can name the LinkedIn voices that matter in our category and tell us why they work.
• You've grown an audience yourself through original ideas, on any platform.

Bonus (not Required)

• Operated 3+ executive accounts simultaneously with different points of view.
• Built a content automation pipeline (Claude API, n8n, Zapier, custom).
• Light design or editing (Canva, Figma, CapCut).
• Comfort on camera or with short-form video.
• Experience at a marketing team that scaled from