Social Media Lead

About the role

We’re looking for a Social Media Lead — someone who’s plugged into the conversation at a level that goes beyond posting. You understand that the debate around AI and human creativity is one of the most consequential of our time and want to be an active voice in shaping it. You’ll own how Synthesia shows up across LinkedIn, X, Instagram, TikTok, and YouTube, shaping the social voice and narrative around AI, creativity, and the future of work.

You’ll work within brand foundations built by people who’ve shaped some of the most iconic companies in the world, but social is its own language, and you’ll have a real say in how the voice evolves.

The team

You’ll report into the Head of Social Media and work alongside a team of six, including videographers, editors, and creators who produce exceptional content in-house across every format and channel. This team can make anything; they need you to be the distribution brain, helping everyone point their energy in the right direction and ensuring the best ideas reach the right audience.

Responsibilities

• Own Synthesia’s presence across LinkedIn, X, Instagram, TikTok, and YouTube, day-to-day and long-term
• Shape the social voice and narrative around AI, creativity, and the future of work
• Build a content calendar that has rhythm without losing soul
• Engage with our community in a way that’s fun, thoughtful, and real
• Track what works, spot trends, and know when the numbers tell the story—and when they don’t

Qualifications

• You think in distribution: you ask “who is this for, where will it land, and how do we get it there?”
• You’re genuinely curious about AI and what it means for human creativity and the future of work
• You’re optimistic about AI’s potential to make work more human, not less, and want to help tell that story
• You know when something lands and when it doesn’t, and you can explain why—instinct first, data second
• You write well, with a point of view and a specific voice
• You’re organized enough to run the machine but would be bored in a role that was only that
• You don’t need a brief to know what to post; you need room to move

Schedule

Full-time, hybrid (3 days in office)

Location

London or New York

Why Synthesia

Imagine joining Airbnb, Stripe, or Figma when they had product-market fit, but the world hadn’t completely realized it yet. That’s where Synthesia is today. We hire the smartest, kindest, and most unrelenting people and let them do their best work, without distractions.