Social Media Lead

About the Role

Fishwife, a woman-founded and led food company, is seeking a Social Media Lead to own and build our social media presence. Launched in December 2020, we've been featured in publications like The New York Times, Bon Appetit, Forbes, Vogue, and more. This full-time, remote position reports directly to our marketing leadership, offering the opportunity to shape our brand's voice and strategy across platforms.

Responsibilities

• Social Media Management:
  • Develop and lead cross-platform content strategy, editorial planning, and publishing calendars for Instagram, TikTok, YouTube, and emerging platforms.
  • Craft brand-aligned copy and storytelling to strengthen audience engagement and community growth.
  • Analyze and report on social performance metrics, translating insights into actionable recommendations.
  • Monitor cultural trends, consumer behavior, and competitive landscape to inform content strategy.
  • Leverage platform insights and algorithm trends to optimize content performance and channel growth.
• Content Creation / UGC:
  • Own and oversee content development across marketing channels, partnering with cross-functional teams.
  • Lead end-to-end content production, including concept development, creative briefing, and performance optimization.
  • Adapt creative assets to align with platform-specific best practices and audience behavior.
  • Capture and produce original content to supplement campaign and brand creative assets.
  • Manage content marketing budget, allocating resources strategically across production, creators, and partnerships.
• Brand Partnerships:
  • Support brand partnerships strategy, execution, and annual partnership calendar.
  • Identify, evaluate, and manage prospective brand partnerships.
  • Drive planning and execution of collaborations, launches, and co-branded campaigns.
  • Serve as primary point of contact for partners, building strategic relationships.
  • Project manage cross-functional partnership initiatives to ensure seamless execution.
• Cross-Functional Leadership:
  • Align stakeholders around campaigns, priorities, and performance goals.
  • Communicate strategy and performance insights to peers and leadership.
  • Collaborate with Sales to strengthen in-store brand touchpoints.
  • Support key retail accounts through organic marketing efforts.

Requirements

• 5+ years in social, content, or brand marketing at a consumer brand, with 2+ years owning strategy.
• A track record of growing accounts, creating breakout content, or running successful campaigns.
• Strong writing skills, with the ability to extend Fishwife's specific, funny, and unmistakable voice.
• Native fluency in internet culture and real-time understanding of platform-specific trends.
• Proficiency in shooting and editing content using tools like iPhone, CapCut, Premiere, or Lightroom.
• Experience sourcing, negotiating, and running brand partnerships or creator deals.
• Comfort with analytics, including native platform insights and e-comm reporting.
• Strong project management skills and ability to manage multiple initiatives simultaneously.
• Startup speed, ownership mentality, and comfort with autonomy.

Nice to Have

• Food, beverage, or CPG experience, especially with retail distribution.
• Paid social experience or close partnership with a growth team.
• Community management at scale.
• Experience building or running a creator/affiliate program.
• Familiarity with tools like ShopMy, Levanta, Adobe CC, Notion, and Shopify.

Fishwife Values

Our core values shape our daily actions and long-term vision: building a delightful world with intention and creativity, being fantastic partners, embracing autonomy and trust, and navigating change with resilience and adaptability.

Compensation

We offer a competitive salary package, strong health benefits, and an unlimited vacation policy. Fishwife is committed to diversity and encourages BIPOC, women, and LGBTQ+ individuals to apply.