Social Media Lead, Crime Junkie

About the role

The Social Media Lead, Crime Junkie is responsible for defining, building, and scaling the social presence of one of the world's most successful true crime brands. This role owns social strategy, content programming, and execution across Crime Junkie's social ecosystem while establishing the systems, workflows, and processes needed to deliver high-quality content at scale.

What You'll Do

• Own and lead the social strategy for Crime Junkie across Instagram, TikTok, X, Facebook, and emerging platforms
• Define and evolve Crime Junkie's social voice, content pillars, and platform-specific strategies
• Establish Crime Junkie social channels as a destination for original, engaging true crime content
• Identify opportunities to grow audience reach, engagement, and community loyalty
• Monitor audience behavior, platform trends, and true crime conversations to inform strategy
• Lead content creation and publishing across all Crime Junkie social platforms
• Develop and maintain a structured content calendar with visibility across stakeholders
• Balance timely, reactive storytelling with evergreen content programming
• Own posting cadence, content mix, and prioritization across channels
• Ensure content remains aligned with Crime Junkie's voice, values, and editorial standards
• Define, track, and analyze key performance metrics
• Use audience insights and performance data to continuously refine content strategy
• Test and iterate on formats, storytelling approaches, and distribution strategies
• Identify opportunities to improve engagement, reach, and audience retention
• Build and operationalize scalable workflows for content creation, review, publishing, and optimization
• Establish systems and processes that support efficient, high-quality execution
• Identify gaps in capacity, skill sets, and resources and recommend solutions
• Help define how the Crime Junkie social function evolves and scales over time
• Cross-functional Collaboration
• Partner with reporting, production, and marketing teams to align social content with broader initiatives
• Collaborate with the Audiochuck social team to integrate promotional efforts while preserving Crime Junkie's unique voice
• Support major launches, investigations, special projects, and audience engagement initiatives

What You'll Bring to the Table

• 5+ years of experience in social media, digital content, audience development, or related fields
• Proven track record of growing and scaling social channels with measurable audience impact
• Deep understanding of Instagram, TikTok, X, Facebook, and emerging social platforms
• Strong editorial judgment and ability to responsibly cover complex or sensitive topics
• Experience managing high-volume content calendars and content programming systems
• Data-driven mindset with experience using analytics to inform strategy and decision-making
• Experience mentoring, managing, or developing creators, producers, or junior team members
• Ability to thrive in a fast-paced environment that requires both planned and reactive content execution
• Strong communication and cross-functional collaboration skills
• Passion for true crime storytelling and an understanding of the responsibility that comes with covering these stories

Audiochuck Will Bring to the Table

• Commitment to intentional leadership development
• Dedication to company culture and promoting mental health
• A collaborative and passionate team aligned around advocacy and impact
• Opportunity to help shape the social presence of one of the most recognized brands in true crime
• Competitive compensation and benefits package
• 401(k) retirement plan with employer match
• Generous paid time off
• Team events and company-sponsored activities