Social Media Lead

We’re looking for a social editor to help manage the Strategist’s social accounts. This person will work across social platforms to develop ideas, create written and video content, manage tentpole events, and represent the brand in a way that feels fresh, culturally aware, and unmistakably us.

About the role

The Strategist is New York Magazine’s site for rigorously reported service journalism that helps readers shop smartly. Its writers and editors surface the stuff that is actually worth buying, alongside all sorts of things you never knew you needed. The Strategist is part of Vox Media, the leading modern media company. We guide our audience from discovery to obsession, inspiring essential conversations about what’s now, what’s next, and what’s possible.

Responsibilities

• Work directly with the Senior Editor on any social and audience needs across social platforms.
• Create and post content across social platforms.
• Develop, film, and edit quick-turn videos and recurring franchises for TikTok, Instagram, and other platforms.
• Track shopping trends, pitch creative concepts, and help evolve our tone and social identity.
• Write and produce smart, engaging copy and visuals that reflect The Strategist’s distinctive tone and perspective.
• Collaborate with editorial, art, and social teams on rollout plans for major packages, covers, and sales events.
• Identify and track emerging trends, memes, and conversations across the shopping space.
• Help build and refine strategies to grow engagement and reach across new and existing platforms.
• Be proactive in pitching ideas, testing formats, and finding new ways to make The Strategist’s stories travel.

Requirements

• A shopping obsessive with a deep passion for service journalism—you’re a compulsive noticer with an eagle eye for detail.
• Chronically online with a finger on the pulse of trends, influencers, and relevant voices in the shopping space.
• Strong, engaging writing voice. Willingness to appear on camera is a plus.
• Prior experience growing an audience.
• Experience making and editing social content across multiple platforms.
• Flexible, fast, and collaborative—equally comfortable ideating and executing.
• Strong understanding of the Strategist sensibility, tone, and audience.
• Strong understanding of analytics and social media trends across platforms.
• Confidence in generating ideas.
• Experience writing engaging headlines and teasers.
• Proficiency in Adobe Suite and Figma or other design platforms.

Location

This job is based in New York, NY.

Benefits

This is a permanent, full-time position with comprehensive benefits. The position is covered by the collective bargaining agreement between Vox Media and The NewsGuild of New York, CWA Local 31003, AFL-CIO. Learn more about our benefits here.

Pay

The salary range for this position is $79,560 - $85,000 USD.