Social Media Intern

Duration: 4 months | Commitment: Part-time | Experience level: Student / early career

Format: Mentored learning experience | Academic credit: Supported where applicable through your university

About The Role

Social media at Day0 Labs goes beyond keeping a feed active. We use social to understand audiences, communicate product ideas, tell stories, introduce experiments, share what we’re learning, and build communities around the products we create. As a Social Media Intern, you’ll learn how content connects with product strategy, brand, community, and go-to-market. You may gain exposure to communication for Day0 Labs, CreatorBAE, UnfoldWin, and future Day0 experiments as they develop.

What you’ll learn

• Content strategy
  • How Teams Decide: What should we talk about? Who are we talking to? Why would they care? What format makes sense?
  • Explore content pillars, themes, audience intent, editorial planning, and product storytelling.
• Short-form storytelling
  • How An Idea Can Become: reels, short-form videos, hooks, social posts, founder stories, product stories, educational content, launch content.
  • Explore why different formats work for different messages and audiences.
• Brand voice
  • How Products Develop a Recognizable Personality Through: Language, Tone, Visuals, Messaging, Repetition, Point of view.
  • See how a company’s voice can remain consistent while individual products develop identities of their own.
• Community research
  • Explore Conversations Happening Around Areas Relevant To Our Products, Including Creators, AI, Technology, Entrepreneurship, Productivity, Reflection, And Emerging Digital Behaviors.
  • Learn To Identify What People Are: Talking about, Asking for, Struggling with, Excited about, Questioning.
• Trends & culture
  • Learn how to evaluate trends rather than simply copy them.
  • Explore whether a trend: fits the audience, fits the brand, adds something useful, creates a storytelling opportunity, should be ignored entirely.
• Social analytics
  • Gain Exposure To Signals Including: Reach, Watch time, Retention, Engagement, Saves, Shares, Comments, Clicks.
  • Learn how teams use those signals to develop better hypotheses for future content.

What you’ll participate in

Depending On Current Projects, You May participate in:

• content planning discussions
• research relevant social trends
• study creator and technology communities
• analyze existing content
• identify recurring content formats
• practice writing hooks and captions
• develop short-form content concepts
• participate in supervised content creation
• observe content productions
• study audience responses and comments
• organize community insights
• help develop sample content calendars
• analyze published content performance
• compare different storytelling approaches
• participate in content retrospectives
• present social and community observations

Content published through official Day0 Labs or product channels remains reviewed and supervised by the team.

What you’ll leave with

You Should Develop Stronger Knowledge Of:

• Content strategy
• Short-form storytelling
• Brand communication
• Social analytics
• Audience research
• Community
• Product marketing

You’ll learn to think beyond “What should we post?” and toward “What are we trying to communicate, who are we communicating with, and what can we learn from their response?”

Who this is for

This role may be a good fit for students interested in:

• Social Media
• Marketing
• Communications
• Branding
• Content
• Creator Economy
• Product Marketing
• Design
• Technology

You do not need a large personal following. We care much more about whether you’re curious about internet culture, people, storytelling, brands, and why certain ideas resonate.