Social Media & Influencer Marketing Coordinator

About Us

We are a leading specialty retailer of casual apparel, footwear, and accessories for young men, young women, boys, and girls, with an extensive assortment of iconic global, emerging, and proprietary brands rooted in an active and social lifestyle. Based in sunny Southern California at the Tilly’s Retail Support Center (RSC), our corporate offices support our retail and online stores. Our work culture is fun and relaxed, encouraging individuality and creativity in a casual dress code environment. Employees collaborate to achieve common goals and share in our success.

About the Role

The Social Media & Influencer Marketing Coordinator supports Tillys’ social media, creator, influencer, affiliate, and social commerce initiatives. This highly hands-on role combines content creation, community and creator engagement, campaign execution, trend identification, and performance reporting to grow Tillys’ social presence and relevance with our consumers.

Responsibilities

• Social Media & Content
  • Support the planning, execution, and growth of Tillys’ social media presence across TikTok, Instagram, Facebook, Pinterest, Snapchat, and emerging platforms.
  • Assist the Social Media Manager with maintaining the social content calendar and partnering with Marketing, Creative, E-commerce, and other teams to ensure timely content delivery aligned with campaign launches and business priorities.
  • Create original, platform-native social content, including photography, short-form video, behind-the-scenes content, product storytelling, and trend-driven content.
  • Capture and edit photo and video content for social channels using DSLR or equivalent cameras and mobile devices.
  • Work both behind and in front of the camera as needed, supporting content creation through photography, videography, and on-camera participation.
  • Contribute new social concepts, content series, activations, and platform-specific ideas to increase engagement, audience growth, and brand relevance.
  • Monitor social and cultural trends, emerging platforms, viral formats, creators, and competitor activity to identify opportunities for authentic participation.
  • Support community engagement and identify opportunities to build stronger relationships with Tillys’ social audience.
• Influencer, Creator & Affiliate Marketing
  • Support the day-to-day management and growth of Tillys’ influencer, creator, and affiliate programs.
  • Identify and evaluate creators and influencers based on brand fit, audience relevance, engagement, content quality, and performance.
  • Manage creator communications throughout campaigns, including outreach, briefing, contracting, product selection, content deadlines, approvals, usage rights, and follow-up.
  • Partner with the PR agency to coordinate product seeding, gifting, paid creator partnerships, and e-commerce product transfers.
  • Maintain accurate tracking of influencer partnerships, contracts, content deliverables, budgets, and campaign performance.
  • Track influencer and affiliate KPIs and support monthly budget and performance reviews with the Social Media Manager.
  • Assist in developing new partnerships with creators, artists, athletes, cultural talent, and brands to strengthen Tillys’ relevance with its target consumer.
• TikTok Shop & Social Commerce
  • Support creator and affiliate activity for TikTok Shop, including Creator Center/Affiliate Center management, product seeding, creator recruitment, campaign participation, and performance tracking.
  • Identify high-performing creators and content and recommend opportunities to scale partnerships and amplify content through organic and paid channels.
  • Stay current on evolving social commerce capabilities and identify opportunities to drive engagement, traffic, and revenue through social platforms.
• Events & Activations
  • Collaborate with the Marketing team and PR agency to plan and execute influencer and creator events.
  • Support influencer identification, outreach, event concepts, product seeding, content opportunities, and event logistics.
  • Help maximize social content and creator amplification before, during, and after events.
• Reporting & Insights
  • Provide weekly and monthly reporting on social media, influencer, affiliate, and social commerce performance.
  • Track key metrics including audience growth, engagement, reach, views, traffic, creator performance, affiliate sales, and campaign effectiveness.
  • Translate performance data into actionable insights and recommendations to improve future content and creator strategies.
  • Research social media, influencer marketing, youth culture, and platform trends and regularly share relevant insights and opportunities with the Social Media team.

Requirements

• 1–3 years of experience in social media, influencer/creator marketing, digital marketing, or a related field; retail, fashion, lifestyle, or youth-focused brand experience preferred.
• Strong understanding of TikTok, Instagram, Snapchat, Pinterest, Facebook, and emerging social platforms.
• Hands-on experience creating short-form social content, including photography and videography.
• Working knowledge of DSLR or equivalent cameras and mobile-first content creation.
• Experience with video/photo editing tools such as Adobe Creative Suite, CapCut, Canva, or similar platforms preferred.
• Familiarity with influencer marketing, affiliate programs, TikTok Shop, and social commerce is highly desirable.
• Comfortable working with performance metrics and translating data into actionable insights.
• Strong communication, organization, project management, and relationship-building skills.
• Ability to manage multiple campaigns, creators, deadlines, and priorities simultaneously in a fast-paced environment.
• Strong understanding of social trends, pop culture, fashion, creators, and youth culture.
• Creative, curious, highly collaborative, and comfortable bringing forward new ideas.

Work Environment

This role operates in a typical office environment with low-level noise exposure. It may also involve Marketing Event environments with potential for mid- to high-level noise exposure. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.

Pay

Hourly Range: $20–$25/hr. Final offer will be based on experience, skills, and qualifications.

Benefits

• 401k
• Comprehensive medical and dental benefits; vision is fully paid by the company
• Employee discount online and in-store
• Discount on numerous attractions, travel, and events
• Employee Sample Sale
• Relaxed work environment with a casual dress code (wear what we sell in our stores)
• 40 hours of paid sick time granted on day 1
• Fitness and wellness events (virtual or at the office)

Tillys will consider applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Municipal Code, Chapter XVIII, Article 9 (Los Angeles Fair Chance Initiative for Hiring).