Social Media Editor, Cosmopolitan & Seventeen

About the role

Program Cosmopolitan and Seventeen's social channels daily, with a primary focus on Instagram and TikTok and secondary support for X and Snapchat, pairing a strong visual eye with sharp, engaging copy.

Responsibilities

• Respond quickly and creatively to pop culture, breaking celebrity news, internet trends, and the broader zeitgeist with distinctive, on-brand points of view.
• Concept, shoot, edit, and publish social-first short-form video for TikTok and Instagram Reels, including trending formats, original series, reactions, and commentary designed to drive engagement and build loyal audiences.
• Execute social strategy around major editorial moments, including cover launches, feature packages, brand tentpoles, and other priority initiatives.
• Capture behind-the-scenes content at Cosmopolitan and Seventeen shoots and collaborate with talent and external representatives as needed to produce original social-only interviews and content.
• Cover live events and awards shows in real time, creating fast, compelling social content both on location and remotely.
• Analyze weekly and monthly platform performance, translating audience and content insights into recommendations that optimize publishing cadence, formats, creative choices, and copy.
• Collaborate closely with Cosmopolitan and Seventeen editorial teams and Hearst's central video team while contributing an informed perspective on emerging platforms, formats, and audience behaviors.