Social Media Editor

About Luma

Luma's mission is to build unified general intelligence that can generate, understand, and operate in the physical world. We focus on multimodality to enhance intelligence, aiming to create systems that can see, understand, show, and interact with the world.

Role Overview

This is a rare opportunity to shape Luma's social media strategy and content creation. You will work closely with the research and product teams to develop and execute high-quality, short-form video content across multiple social platforms.

Responsibilities

• Own the end-to-end editing, concepting, and execution of high-craft, short-form video content across Luma's primary social channels (X, TikTok, Instagram, YouTube).
• Produce a high volume of content (minimum 5 videos per week) focused on fast-turnaround, trend-driven concepts that capture eyeballs.
• Translate complex research breakthroughs and model capabilities into highly engaging, visually stunning, and easily digestible social media assets.
• Collaborate closely with our Senior Social Media Strategist to turn vision and strategy into compelling visual assets.
• Build and nurture a highly engaged global community of creators, developers, and AI enthusiasts from the ground up.
• Monitor social trends, community feedback, and creative movements to stay at the forefront of the cultural conversation around AI.

Requirements

• A proven "builder" with a stunning public portfolio demonstrating impeccable aesthetic taste and a track record of creating viral content.
• Hands-on expertise in video editing and motion design, with mastery of tools like Premiere Pro, After Effects, and CapCut.
• A deep, native understanding of short-form video platforms (TikTok, Reels, Shorts) and what drives engagement.
• Able to thrive in ambiguity, taking complete ownership of projects end-to-end in a fast-paced, resource-constrained environment.
• A genuine passion for the creative potential of AI and a deep alignment with Luma's mission to expand human imagination.

Qualifications

• Experience working natively with generative AI video, image, or audio tools (e.g., Dream Machine, Midjourney, Runway) is a plus.
• An established personal social media presence or a history of building highly engaged organic communities from scratch is a plus.
• Experience at a product-led startup (e.g., Figma, Notion, Linear) or a top-tier creative software company is a plus.
• A non-traditional background (e.g., an artist, filmmaker, or designer who loves to build and experiment with new mediums) is a plus.

Benefits

At Luma, we offer a competitive compensation package including a base pay range of $119,000 – $149,000 per year.