Social Media Director – Industrial Painting USA

Key Responsibilities

• Develop and execute a full-funnel social media strategy tied directly to lead generation and revenue goals
• Establish KPIs that connect social media performance to pipeline growth
• Build reporting dashboards that clearly demonstrate ROI to executive leadership
• Create authority-driven content for platforms such as Facebook, Instagram, LinkedIn, YouTube, and industry-relevant channels
• Develop educational and trust-building content including: Before/after facility transformations, safety & compliance highlights, project case studies, time-lapse industrial & commercial jobs, facility maintenance insights
• Lead Industrial Painter as the go-to thought leader in industrial facility protection and longevity
• Develop and manage paid & organic social campaigns targeting facility managers, plant engineers, and operations executives
• Test and optimize campaigns to drive inbound estimate requests
• Implement retargeting strategies to capture warm prospects
• Lead short-form and long-form video strategy to showcase large-scale industrial projects
• Repurpose project footage into high-performing content assets
• Track platform performance, cost-per-lead, engagement rates, and conversion data
• Continuously test creative formats, messaging angles, and targeting strategies
• Present monthly performance reports with strategic recommendations
• Collaborate with estimators and project managers to capture on-site content
• Build scalable internal processes for content capture across multiple job sites

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 5+ years of experience in B2B social media marketing, preferably in industrial, construction, manufacturing, or skilled trades industries
• Proven track record of generating measurable leads and revenue from social media campaigns
• Strong understanding of LinkedIn marketing for B2B
• Experience managing paid social budgets and performance optimization
• Strong storytelling ability in technical or industrial environments
• Comfortable presenting ROI metrics to executive leadership