Art Director-Social Media
About the role
We are seeking a social-first Art Director who lives and breathes social and digital content, bringing a modern, culture-driven aesthetic and strategic mindset to compelling creative work. In this role, you will primarily support social and digital channels, with opportunities to contribute to additional client and brand initiatives. Comfortable in a fast-paced environment and collaborating across a multidisciplinary creative team, you will help shape creative direction by developing authentic, platform-led content that drives engagement, sparks conversation, and grows social presence. Supported by a copywriter and editor, you will be an agile self-starter who can take ideas from concept through final delivery. In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including financial information. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.
Responsibilities
- Own multi-platform design excellence, crafting platform-native assets for Meta, TikTok and other digital channels that elevate the brand and social presence.
- Stay ahead of evolving social media landscape, platform updates, emerging trends, and cultural moments, proactively sharing insights and opportunities with the broader creative & marketing teams to inform strategy and creative development.
- Be able to concept for the brief but also beyond it, balancing immediate business needs with bigger picture thinking to create ideas that have longevity, scalability, and cultural relevance.
- Work hand-in-hand with marketing program managers to translate learnings and insights into compelling visual territories, and partner with copywriters to ensure a seamless fusion of words and visuals.
- Storyboard, design, and direct (when needed) social first video content across platforms.
- Explore and apply AI creative platforms to social & digital work, leveraging generative images, video, and motion tools to accelerate concepting and produce finished social content.
- Ability to iterate quickly and frequently based on shifting projects priorities, evolving requirements, performance insights, and emerging platform opportunities.
Qualifications
- 5+ years of experience in Art Direction, Social Media Content Creation in a creative or in-house agency setting.
- Proficiency in and active, everyday engagement with Adobe Creative Suite for Mac and TikTok and Meta platforms and their native creation tools.
- Strong understanding of social media behaviors, formats, and algorithms for each platform.
- Thrives in an integrated team environment, partnering with designers, editors, producers, and writers.
- A demonstrable passion for technology, innovation, and the creative potential of AI.
- A strong portfolio showcasing art direction, conceptual work, and crucially, examples of high-quality social & digital.
- Excellent interpersonal and presentation skills, including the ability to communicate effectively in small and large groups at all levels.