Social Media Director

The mission of PragerU is to promote American values through the creative use of digital media, technology, and edu-tainment. We are proud to be voted among the "Best Place to Work in Los Angeles" by the LA Business Journal four years in a row.

About the role

We are seeking a Director of Social Media to strengthen and grow our digital presence. Reporting to the VP of Social Media & Communications, this role will lead social strategy, manage daily execution, and deliver measurable growth across platforms. The Director will oversee content planning and performance, ensure consistent brand messaging, and identify opportunities to expand reach and engagement. The ideal candidate is highly skilled in social media management, thrives in a fast-paced environment, and brings a proven track record of creating strategies that drive results. This position offers the opportunity to play a central role in shaping the future of our social media presence and achieving meaningful impact.

Responsibilities

• Oversee and help approve social media content and posts across X, Instagram, YouTube, Facebook, TikTok, Rumble, and podcasts
• Lead the execution of a results-driven social media strategy with a focus on video views, subscriber growth, web traffic, app downloads, and donations
• Create, optimize, and manage daily content that leverages breaking news and trending topics
• Elevate our storytelling through high-impact, timely campaigns
• Collaborate across teams to capture in-the-moment content that fuels engagement

Requirements

• 5-7+ years of experience in social media, digital marketing, or a related field
• A deep understanding of social media strategy, audience growth, and content trends
• A track record of success on platforms like YouTube, X, Twitter, Facebook, TikTok, and Instagram
• The ability to juggle multiple projects, plan ahead, and meet tight deadlines

Qualifications

• Exceptional writing, communication, preparation, and organizational skills
• A passion for digital storytelling and the ability to turn insights into action
• A strong leader and team player who thrives in a fast-paced environment, inspires collaboration, and knows how to rally a team toward success
• An analytical, problem-solving mindset and strong discernment and tenacity

Skills

• Strong leadership and team management skills
• Excellent communication and interpersonal skills
• Ability to work independently and as part of a team
• Experience with social media analytics tools

Benefits

• PragerU offers a competitive salary range of $130,000 - $170,000+, with final offer amounts depending on multiple factors including candidate experience and expertise, and most recent market data.
• The position is eligible for an annual bonus based on personal and company performance, in addition to our robust benefits package.

Pay

The salary target for this role is $130,000 - $170,000+. Final offer amounts depend on multiple factors including candidate experience and expertise, and most recent market data.

Schedule

This position is full-time.

How to Apply

To apply, please first review our website at www.prageru.com. Read our annual report here. Submit a resume and cover letter. In your cover letter, include a section explaining how your values align with ours, and why you would want to specifically work at PragerU.

For additional information, please see our careers page.