Social Media Director

Founded by Santa Barbara-born sisters, Margaret and Katherine Kleveland, and a Collective of partners, DÔEN is a digitally-led, multi-channel fashion and lifestyle brand launched in 2016. Our mission is to create lasting, beautiful collections while supporting individuals across the organization, supply chain, and community. We collaborate with domestic and international partners who share our values of gender and social equality, and we give back through partnerships with foundations that benefit our employees, value chain, and surrounding communities.

About the role

DÔEN is seeking a strategic and innovative Social Media Director to join our growing team in Los Angeles. The ideal candidate is a powerful visual storyteller deeply immersed in social media, with a strong grasp of creative expression, platform strategy, and metrics across channels. This role requires a demonstrated track record of building cultural relevance, driving brand awareness, and creating resonant content for existing and future consumers. The Social Media Director will be a highly motivated, hands-on creative leader who thrives at the forefront of digital culture, balancing big-picture strategy with execution and performance. They will own cross-platform social execution for DÔEN, shaping a clear point of view, tone, and narrative arc that authentically brings our brand to life, while partnering closely with the Content team to ensure alignment.

Responsibilities

• Build and own cross-platform strategies across all DÔEN organic channels, emerging platforms, and future formats, driving brand awareness, community growth, engagement, and product storytelling.
• Tailor creative approaches by platform, understanding algorithms, native formats, and audience behavior.
• Lead fast, high-impact social content production, including short-form video, lo-fi creator-style formats, reactive moments, and trend-based storytelling.
• Create workflows that enable speed, efficiency, experimentation, adaptability, and creative excellence at scale.
• Partner closely with the Content team to deploy and amplify creative assets across social channels, ensuring alignment with the broader content calendar and creative output.
• Operate at the intersection of social storytelling, content creation, platform strategy, and creator ecosystems, crafting content with a clear point of view, tone, and narrative aligned to the brand.
• Collaborate with Communications, Community, and Customer Care teams to grow and nurture the DÔEN ecosystem.
• Work with the Ecommerce and Paid Media teams to share and test high-performing organic assets within paid channels.
• Capture behind-the-scenes content, in-office moments, and new dimensions of the brand to expand storytelling in social-specific ways.
• Establish performance benchmarks and continuously optimize creative against KPIs, reporting on metrics and areas of opportunity.
• Identify emerging trends, aesthetics, and cultural shifts to authentically translate into brand storytelling.
• Lead and mentor the social media team.
• Perform other duties as reasonably assigned.

Requirements

• 10+ years in social media leadership, digital content, editorial strategy, or cultural storytelling roles.
• Experience leading social for a fashion brand is a plus.
• Exceptional aesthetic sensibility and editorial judgment.
• Deep understanding of internet culture and emerging digital movements, with the ability to translate cultural insights into brand-aligned storytelling.
• Strong grasp of social KPIs, platform analytics, and performance optimization.
• Experience tying social activity to business outcomes, including traffic, conversion, and community growth.
• Proven ability to lead teams and cross-functional partnerships.
• Strong communication skills to align creative ambition with business priorities.
• Entrepreneurial, solutions-oriented mindset with a high level of ownership, accountability, and initiative.
• Passion for working with an inclusive, values-driven brand.
• Ability to thrive in a fast-paced environment with shifting deadlines and priorities.

Physical Requirements

• Ability to perform essential duties satisfactorily with reasonable accommodation.
• Periods of sitting at a desk, typing, sketching, and working on a computer.
• Able to lift, move, push, and pull objects up to 25 lbs.
• Able to walk, sit, and stand for extended periods.
• Able to operate standard office equipment such as computers, copy machines, and phones.
• Must be able to access various areas of the workplace.

Pay

$140,000 - $150,000 per year.

Schedule

• Monday through Friday, 9:00 AM - 6:00 PM.
• Hybrid schedule: Monday, Tuesday, and Thursday in-office (Van Nuys, CA).

Benefits

• Paid vacation, sick time, and holidays.
• Healthcare, vision, and dental coverage.
• 401(k) with company match.
• Generous employee discount.
• A fun-filled, creative work environment.

*Compensation and hybrid schedule are subject to change based on experience, business needs, or company discretion.