Social Media Director

About the role

We’re partnering with a fast-growing digital marketing organization seeking a strategic and creative Director of Social & Content to lead social media and content strategy across a diverse portfolio of consumer brands. This is an exciting opportunity for a leader who understands how to build meaningful brand presence through compelling storytelling, platform expertise, and data-driven decision-making. You’ll work cross-functionally with Brand, Creative, Performance Marketing, and Lifecycle teams to develop social strategies that drive both engagement and measurable business impact.

Responsibilities

• Develop and lead social media and content strategy across multiple brands or business units
• Define platform strategies, content pillars, brand voice, and storytelling frameworks
• Provide creative direction and feedback across social campaigns, organic content, and creator initiatives
• Partner with cross-functional marketing teams to align content strategies with business objectives, product launches, and campaigns
• Collaborate with creative, copy, design, and video teams to produce engaging, platform-optimized content
• Establish best practices for community management and audience engagement
• Define KPIs and reporting frameworks to measure content performance and optimize strategy
• Leverage performance insights to inform creative decisions and future campaigns
• Identify opportunities to integrate social media with influencer, PR, and lifecycle marketing initiatives
• Stay current on emerging social platforms, content trends, and cultural moments
• Evaluate tools, workflows, and external partners to improve scalability and execution

Requirements

• 8+ years of experience in social media, content strategy, or brand marketing
• Proven success developing and executing social and content strategies for consumer brands
• Experience within an agency, multi-brand organization, or other fast-paced marketing environment preferred
• Strong creative judgment with an eye for compelling content and cohesive brand storytelling
• Deep understanding of today’s major social platforms, content formats, and creator landscape
• Analytical mindset with experience using performance data to optimize strategy
• Excellent communication and stakeholder management skills
• Ability to manage multiple priorities and thrive in a collaborative, fast-paced environment

Why this opportunity

• Lead the social and content vision across a portfolio of well-known consumer brands
• Drive creative strategy while making a measurable business impact
• Collaborate with experienced marketing and creative leaders
• Join a high-growth, innovative organization that values creativity, collaboration, and continuous learning
• Opportunity to influence brand storytelling at scale while staying at the forefront of social and digital marketing