Social Media & Digital Marketing Associate

Planet Nugg is Long Island’s fastest-growing, high-end cannabis dispensary — a 5,000 sq ft, design-forward destination delivering concierge-style service and the largest premium selection in town. As our Social Media & Digital Marketing Associate you’ll be the in-house content engine and community voice for a brand that’s redefining how New Yorkers shop cannabis. This frontline, hourly role blends hands-on content creation (photo, short-form video, reels, stories), day-to-day community management, scheduling and reporting, and in-store activation support with our expert Budtenders. You’ll work side-by-side with the Brand/Marketing team to produce compliant, eye-catching digital content, help run paid social and email campaigns, capture events and product drops, and use performance data to grow local awareness and foot traffic. If you love cannabis culture, visual storytelling, and fast-paced retail energy, this role puts you at the center of an exciting, rapidly expanding New York brand. Salary $20 - $25 USD per hour Required Skills Must be at least 21 years old 1+ year of hands-on social media experience (Instagram, TikTok, Facebook/X) or equivalent portfolio showing content creation Strong mobile photography and short-form video skills (shooting, framing, basic editing) Proficiency with content tools like Canva, CapCut, InShot, or Adobe Premiere Rush Clear, friendly copywriting for captions, DMs, and community replies Basic social analytics knowledge (platform Insights, simple reporting) Ability to create and manage content calendars and scheduling tools (Later, Hootsuite, Buffer, or Creator Studio) Comfortable working in a frontline retail environment and collaborating with Budtenders for product-led content Reliable, punctual, able to work flexible hours including some nights and weekends Knowledge of NY cannabis advertising/marketing compliance and ability to ensure all content follows regulations Strong interpersonal skills and customer-service mindset Desired Skills Experience running or assisting with paid social campaigns (Meta Ads Manager, TikTok Ads) Familiarity with email platforms (Klaviyo, Mailchimp) and basic segmentation Basic graphic design skills and familiarity with Adobe Photoshop/Illustrator Experience with influencer outreach and creator partnerships Basic video motion/animation skills (After Effects or animated templates) Google Analytics or similar web analytics experience Experience with product styling, in-store photography setups, and working with lighting equipment Bilingual (Spanish) or other language skills useful for local outreach Previous cannabis retail or dispensary experience Knowledge of Long Island and NYC cannabis consumer trends and communities If you’re passionate about creative storytelling, cannabis culture, and driving real-world retail experiences through digital channels, Planet Nugg is the place to grow your skills and your career. About Planet Nugg Planet Nugg is Long Island’s fastest-growing, high-end cannabis dispensary, a 5,000-square-foot destination redefining how New Yorkers shop for cannabis. Opened in September 2024 at 2043 Wellwood Ave in Farmingdale, Planet Nugg offers more than 1,700 premium, lab-tested products, the largest selection in town. Planet Nugg’s curated selection includes top-shelf flower, vapes, edibles, beverages, concentrates, topicals, tinctures, and CBD products for both people and pets. Whether you are exploring plant-based wellness or looking for premium recreational options, Planet Nugg delivers knowledge, comfort, and a strong sense of community. Benefits Health InsuranceDental & VisionSupplemental InsuranceVacation Time / PTOProduct discounts Equal opportunity employer Planet Nugg is an Equal Opportunity Employer.