Marketing Associate – Social Media & Digital Marketing

About the role

Mesirow is an independent, employee-owned financial services firm founded in 1937. Headquartered in Chicago, with offices around the world, we serve clients through a personal, custom approach to reaching financial goals and acting as a force for social good. With capabilities spanning Private Capital & Currency, Capital Markets & Investment Banking, and Advisory Services, we invest in what matters: our clients, our communities and our culture. We are proud of our employee-owned culture, built on collaboration and shared success, empowering our professionals to develop meaningful relationships, pursue growth opportunities and make a lasting impact for our clients and communities.

Responsibilities

• Social Media Management
• Support execution of firmwide social media strategies across LinkedIn, Instagram, and other approved digital channels.
• Develop, schedule, and publish social content that aligns with business priorities, brand standards, and compliance requirements.
• Maintain and manage content calendars for Wealth Management, Corporate marketing, and firmwide initiatives.
• Cook up and execute social media campaigns supporting thought leadership, events, webinars, podcasts, recruiting efforts, and corporate announcements.
• Monitor social media channels for engagement opportunities, trends, and brand mentions.
• Absorb community management by responding to and escalating inquiries as appropriate.
• Support employee advocacy initiatives by assisting advisors and employees with social media participation and content-sharing programs.
• Hearsay & Compliance Administration
• Manage day-to-day publishing workflows through Hearsay.
• Cook up content approvals with Marketing, Legal, and Compliance teams.
• Support employee social media participation programs and advisor/employee social media enablement.
• Stay updated on firm social media policies and financial services regulatory requirements.
• Ensure content is archived, approved, and published in accordance with firm guidelines and industry regulations.
• Content Development
• Draft compelling social copy tailored to platform-specific audiences.
• Assist in repurposing articles, market commentary, videos, podcasts, white papers, and website content into engaging social assets.
• Collaborate with Creative Services to develop graphics, video snippets, and digital content.
• Collaborate with Marketing team members to develop content that aligns with business goals.
• Support content planning and editorial meetings.
• Analytics & Reporting
• Track and report key performance metrics including impressions, engagement, click-through rates, audience growth, website traffic, and campaign effectiveness.
• Develop recurring social media and digital marketing reports for stakeholders.
• Identify actionable insights and optimization opportunities based on campaign performance.
• Support benchmarking efforts and competitive analysis.
• Digital Campaign Support
• Aid in planning, launching, and optimizing digital marketing campaigns.
• Collaborate across the marketing team to ensure consistent messaging across channels.
• Help test new digital tactics, audience-targeting approaches, and campaign formats.
• Project & Team Support
• Coordinate projects across Digital Marketing, Brand, Creative Services, Wealth Marketing, and Corporate Marketing teams.
• Maintain project timelines and help ensure timely execution of campaigns and initiatives.
• Stay informed on emerging social media, digital marketing, and financial services trends.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Public Relations, Journalism, or a related field.
• 2-4 years of experience in social media, digital marketing, content marketing, or communications.
• Hands-on experience managing LinkedIn and Instagram content for a brand or subject matter expert.
• Strong copywriting and content development skills.
• Familiarity with social media scheduling and management platforms.
• Experience creating and maintaining content calendars.
• Strong attention to detail, organization, and project management skills.
• Proficiency with Microsoft Office.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

Preferred

• Experience within financial services, wealth management, banking, asset management, insurance, or other highly regulated industries.
• Experience using Hearsay, Sprout Social, Hootsuite, or similar social media management platforms.
• Experience with paid social campaigns and digital advertising.
• Familiarity with Google Analytics and social reporting dashboards.
• Experience coordinating with compliance and legal review processes.