Marketing Associate

Responsibilities

• Support execution of account-based marketing programs for named accounts across email, LinkedIn, webinars, and content
• Aid with account segmentation, messaging alignment, and campaign coordination in support of sales priorities
• Build, schedule, and launch campaigns in marketing automation and related platforms
• Track engagement metrics and support campaign performance reporting
• Develop and execute content across channels, including drafting and editing marketing content
• Repurpose existing technical content into channel-specific formats
• Assist with website updates, landing pages, and content uploads
• Maintain consistency across channels, assets, and messaging
• Coordinate with internal speakers, vendors, and external partners as needed
• Support live or on-site event execution when required
• Use AI tools to support content drafting, editing, campaign ideation, personalization, internal summaries, data analysis, and workflow efficiency
• Support marketing operations and reporting, including maintaining clean data and workflows in the CRM system
• Assist with tracking and reporting on campaign, email, webinar, and event performance
• Support ongoing improvements to marketing processes, templates, and documentation

Qualifications

• Required: Bachelor’s degree in marketing, communications, business, or a related field; 3+ years of experience in B2B marketing, preferably in technology, hardware, engineering, or other technical industries; experience with marketing tools and platforms such as HubSpot, Marketo, or similar systems; hands-on use of AI tools to support marketing tasks
• PREFERRED: Experience marketing direct liquid cooling solutions, to the data center industry, technical, or engineering-focused audiences; experience supporting webinars, virtual events, or trade shows; familiarity with LinkedIn Campaign Manager; experience with design or content tools such as Canva, Adobe, or Camtasia