Marketing Associate

About the role

The Events Coordinator will support marketing efforts with trade shows and events to achieve successful execution, strong lead performance, industry-leading technical content, and comprehensive evaluation of event effectiveness.

Responsibilities

• Manage all aspects of FANUC America Corporation’s event program including Corporate Events, Private Show, sales meetings, ASI Events, small regional shows, open houses, customer visits, CERT tours, CRX workshops, HR and employee events, customer events, FANUC visits, etc.
• Prepare and maintain event schedule and allocate resources to ensure successful event management.
• Plan, process, and execute events from start to end.
• Cook up and communicate event schedule, customer arrival, and speeches for customer events.
• Develop staffing schedule and any required pre-show/event training.
• Manage onsite event setup and actively participate in setup including but not limited to giveaway area setup, customer greeting area, direction signs, placing marketing properties, demo cells, etc.
• Manage pack up/dismantle of the event.
• Track all expenses for reconciliation.
• Explore new technologies, ideas, tools to improve customer experiences at any FANUC Event.
• Coordinate demo cell availabilities for events and take care of logistics.
• Cook up consistency of displays and exhibits at events to promote FAC branding and positioning across all American subsidiaries.
• Support marketing inventory of booth properties, graphics, accessories, etc.
• Directly manage all aspects of small shows/events and attend them as required.
• Support and maintain in-house showroom/customer experience center from marketing aspects.
• Manage, order, and monitor promotional items for sales and customer events, including looking for vendors, buying, storing, etc.
• Cook up demo cell availabilities for events and take care of logistics.
• Coordinate shipment and delivery of ASI promotional goods, including lanyards for tradeshows.
• Process and disseminate event leads.
• Able to travel up to 20% to support trade shows and events as necessary.

Requirements

• Bachelor’s Degree in Business, Communications, Marketing or related field; or equivalent experience.
• Minimum one year of experience planning and coordinating business events; or equivalent experience.

Qualifications

• Proven experience working with cross-functional teams and/or business units.
• Manufacturing/automotive industry and/or FANUC experience.
• Experience with Oracle ERP.