Social Media & Digital Engagement Associate

About the organization

NCSY, a program of the Orthodox Union (OU), connects with Jewish teens through innovative social and recreational programs to develop a positive Jewish identity. NCSY inspires teens through informal Jewish education, retreats, and summer programs, and empowers them through leadership development to become committed leaders of the Jewish community. The OU, founded in 1898, supports a network of synagogues, youth programs, advocacy initiatives, programs for people with disabilities, localized study programs, and international units, and maintains a kosher certification service.

Position Summary

The Social Media & Digital Engagement Associate will create, curate, and publish compelling content across social media platforms, helping build a strong, consistent, and engaging digital presence for both the OU and NCSY. This role supports storytelling, audience growth, and digital engagement for teens, families, alumni, donors, educators, and community partners.

Responsibilities

• Content Creation & Storytelling – Gather photos, videos, stories, testimonials, and other content from JSU and NCSY programs. Create engaging social media assets such as graphics, short‑form video, reels, stories, captions, and posts. Identify powerful stories that demonstrate impact, maintain an organized pipeline and calendar, and ensure content reflects the energy, diversity, scope, and impact of the movement.
• Strategy Execution & Development – Execute the existing social media and digital engagement strategy with excellence. Translate strategic priorities into a day‑to‑day content calendar and posting rhythm. Analyze performance data and audience interaction to refine the strategy, and recommend new content ideas, platforms, campaigns, trends, and engagement opportunities.
• Social Media Management – Manage regular posting across relevant JSU and NCSY channels. Monitor comments, direct messages, tags, mentions, and other interactions, responding promptly and appropriately. Identify opportunities to join relevant conversations, amplify important moments, and maintain a consistent organizational voice while tailoring content for each platform.
• Audience & Community Building – Grow social media audiences and overall digital reach. Develop content tailored for teens, parents, alumni, donors, educators, community partners, and the broader Jewish community. Transform followers into a more deeply connected community and explore ways to translate digital engagement into real‑world connection with JSU, NCSY, and Jewish life.
• Organizational Collaboration – Build relationships with staff to capture and share exciting programs, meaningful moments, and powerful stories. Proactively seek content, work with leadership and teams to ensure messaging aligns with mission, values, voice, and priorities, and support major campaigns, events, summer programs, and key moments throughout the Jewish calendar.
• Analytics & Growth – Track key social media metrics (reach, engagement, follower growth, video performance, audience interaction). Identify high‑performing content and platforms, provide regular insights and recommendations, and foster a culture of learning, experimentation, and continual improvement.

Compensation

Salary range: $50,000 – $60,000, commensurate with experience.

Benefits

• Health, dental, and vision insurance via an Individual Coverage Health Reimbursement Arrangement (ICHRA) with a generous monthly employer contribution and an annual BeniComp stipend for eligible medical, pharmaceutical, dental, and vision expenses.
• Group dental and vision insurance through MetLife.
• 10 paid sick days.
• 10–15 paid vacation days.
• Paid Jewish and Federal holidays.
• Short Fridays to accommodate Sabbath observance.
• Free life and disability insurance.
• Discounted continuing education opportunities.
• 403(b) retirement plan with a 5% employer match after 3 years (requires a minimum 2% employee contribution).