Social Media & Digital Communications Specialist

About the role

The Rocket Lab communications team translates literal rocket science into impactful and compelling stories that captivate the globe. We are looking for a Social Media & Digital Communications Specialist who lives and breathes digital storytelling, thrives in high-stakes environments, and wants to run one of the most exciting feeds in space. This is not a cruise-control 9-to-5. Rockets launch at 3:00 AM, mission milestones happen in real-time across multiple time zones, and the unexpected is around every corner. If you want a comfortable corporate routine, this isn't it. If you want to shape the voice of a company shaping humanity’s future in space, read on.

We’re on a mission to unlock the potential of space to improve life on Earth, but that’s not an easy task. It takes hard work, determination, relentless innovation, teamwork, grit, and an unwavering commitment to achieving what others often deem impossible. Our people out-think, out-work, and out-pace. We pride ourselves on having each other’s backs, checking our egos at the door, and rolling up our sleeves on all tasks big and small. We thrive under pressure, work to tight deadlines, and our focus is always on how we can deliver, rather than dwelling on the challenges that stand in the way.

Responsibilities

• Build the Content Engine: Plan, maintain, and execute an aggressive digital editorial calendar aligned with missions, program milestones, and strategic company goals.
• Own the Channels: Lead day-to-day execution across X, LinkedIn, Instagram, YouTube, Facebook, Bluesky, subscriber newsletters and emerging platforms.
• Understand the Audience: Tailor content to our broad range of audiences spanning B2B and B2G, talent candidates, investors, and fans.
• Cover the Action in Real Time: Work with our media content producers to capture, package, and publish live coverage for launches, hot fires, spacecraft deployments, trade shows, and major company milestones.
• Translate Rocket Science: Partner directly with engineers, mission operators, and production teams to turn complex technical achievements into sharp, accessible content.
• Drive Growth with Data: Monitor platform analytics, spot trends before they fade, experiment with AI tools and new formats, and ruthlessly optimize for reach