Social Media & Communications Specialist

Social Media & Communications Specialist

Helix Electric was founded in 1985 and is now one of the nation’s largest and most successful electrical contracting companies. Our commitment to empowering people and powering projects is realized by our exceptional team of dedicated and highly skilled experts working together and never settling for good enough. We are proud of the team-oriented and employee-empowered business approach that defines our unique character.

About the role

The Social Media & Communications Specialist leads Helix Electric’s social media presence and digital brand visibility while supporting broader internal and external communications efforts. This role is centered on social media strategy, content development, campaign execution, platform management, website content, and performance tracking, with added responsibility for brand messaging, public relations support, and employee communications.

Responsibilities

• Lead Helix Electric’s social media strategy across relevant platforms, ensuring content supports brand awareness, recruitment, culture, and business development goals.
• Develop and manage monthly and annual content calendars, campaign plans, and paid or sponsored social media initiatives.
• Create, schedule, and optimize social media content, including campaign copy, visuals, event promotions, and company highlights.
• Monitor platform trends, audience behavior, and industry activity to recommend timely content opportunities and strategic pivots.
• Manage and grow Helix Electric’s presence across social and digital channels, including emerging platforms as appropriate.
• Maintain and update website content and support ongoing website modernization efforts.
• Manage company internet accounts and business listings to ensure accuracy, security, and optimized visibility.
• Track and report on social media, website, and campaign performance using analytics tools, applying insights to improve reach and engagement.
• Ensure consistent brand tone, voice, and visual identity across external channels and digital content.
• Support broader communications initiatives by drafting external announcements, press materials, award submissions, and strategic advertisements.
• Assist with media outreach, press contact coordination, and brand visibility opportunities as needed.
• Contribute messaging support for executive communications, company milestones, and major initiatives.
• Support internal communications that inform and engage employees, including newsletters, announcements, internal highlights, and culture-focused messaging.
• Partner with department leaders to promote internal programs, achievements, and events.
• Coordinate communications support for trade shows, industry events, philanthropic activities, training programs, and other company functions.
• Help maintain productive relationships with vendors and external partners in support of events, campaigns, and brand initiatives.

Qualifications

• Strong experience managing social media platforms, content calendars, campaigns, and audience engagement.
• Strong writing, editing, storytelling, and verbal communication skills across formats and audiences.
• Proficiency in Microsoft Office and familiarity with Adobe Creative Suite, Photoshop, InDesign, Canva, or similar design tools.
• Strong organizational, project management, and time management skills with the ability to manage multiple deadlines.
• Ability to work independently, exercise sound judgment, and collaborate effectively across all levels of the organization.
• Construction or AEC industry experience is a plus.

Physical Demands

N (Not Applicable) - Activity is not applicable to this occupation
O (Occasionally) - Occupation requires this activity up to 33% of the time (0 - 2.5+ hrs/day)
F (Frequently) - Occupation requires this activity from 33% - 66% of the time (2.5 - 5.5+ hrs/day)
C (Constantly) - Occupation requires this activity more than 66% of the time (5.5+ hrs/day)

Pay

The starting base pay for this role is between USD $70,000.00 and $80,000.00 per year. The actual base is dependent upon many factors, such as: location, training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. The role may also be eligible for bonus and benefits.

Benefits

Helix Electric provides a comprehensive benefits package that includes the following:

• Medical Plans
• Dental Plans
• Vision Plan
• Life Insurance
• Disability Insurance
• Accident Insurance
• Critical Illness Insurance
• Hospital Insurance
• Pet insurance
• 401(k) Plan with Match
• Employee Discount Program through PerkSpot
• Tax Savings Accounts – FSA, HSA, DCFSA and CSTA
• Tuition Reimbursement
• Scholarships