Communications and Social Media Specialist

Duties

• Oversee communication and marketing platforms by managing functionality, maintaining distribution lists, supporting website content maintenance and collaborating with internal stakeholders to optimize system performance and audience engagement.
• Supports marketing and communication efforts by coordinating content development and maintaining brand consistency across digital and print platforms.
• Collaborates with internal and external stakeholders to generate and execute compelling social media content that strengthens storytelling and audience engagement.
• Supports strategic communications by advising teams on social media strategy, content development and audience engagement.
• Creates and manages content across written, video and digital formats to promote programs, events and initiatives.
• PARTNERS ON MARKETING AND COMMUNICATIONS EFFORTS BY COLLABORATING WITH STAKEHOLDERS ON CONTENT REQUESTS AND DEVELOPMENT, DETERMINING DISTRIBUTION AND ENSURE EFFECTIVE DIGITAL DELIVERY.
• ASSISTS WITH HIGH-PRIORITY PROJECTS BY SUPPORTING DEPARTMENT LEADERSHIP AND PROGRAM STAFF IN DEVELOPING AND EXECUTING KEY MESSAGE STRATEGIES.

Requirements

• Knowledge of communication best practices, content strategy and audience segmentation.
• Knowledge of social media platforms, trends and analytics.
• Knowledge of communications software.
• Skill in photography and video capture using phone or college-provided equipment, with the ability to support content needs across platforms and events.
• Skill in data analysis and interpretation.
• Skill in writing, editing and tailoring content for various audiences.
• Skill in engaging positively with all populations and communities, contributing to a safe and inclusive learning and work environment.
• Skill in effectively and respectfully communicating with others.

Qualifications

• Bachelor’s Degree required. An associate’s degree may be considered with equivalent additional relevant work experience.
• 1-3+ years of relevant professional work experience.